A number of big brands, including Coke, Hyundai, Budweiser and Pepsi, will not advertise their products during this year’s Super Bowl. Ad firms say the pandemic has made finding the right message difficult – a problem also further stoked by ongoing racial and political upheaval. Other firms are struggling with financial hits caused by the […]

The NFL has seen UK viewership for its Sunday evening broadcasts increase by eight per cent compared to the first three weekends of last season. The rise in consumption comes on the back of the NFL’s new five-year deal with Sky Sports which has seen the pay-TV broadcaster launch the league’s first ever dedicated channel […]