Advanced Television

Toutiao

F1 maintains strong audience position

Formula 1 has released its annual audience figures, which show viewership trends comparing well to other sports that were affected by shutdowns caused by the coronavirus pandemic. Despite the fact that the revised 2020 season had four fewer races than 2019, Formula 1 maintained a strong audience position with an average audience per Grand Prix […]

February 8, 2021By Colin Mann

Toutiao partnership expands Extreme E Chinese reach

Electric off-road racing series Extreme E has confirmed a partnership with Chinese news platform Toutiao. Launched in 2012, Toutiao, which directly translates to ‘headlines’, is one of the largest and most popular content discovery and creation platforms in China. It uses AI algorithms to generate an endless story feed for its 120 million daily users, […]

August 18, 2020By Colin Mann