FreeWheel, a technology platform for the television advertising industry, has officially certified Transmit, a technology platform that maximises the revenue of streamed content, as a server-side ad insertion software provider in this sector. Transmit, in particular, was awarded this certification for meeting FreeWheel’s industry guidelines and best practises for this programme. One noteworthy point: The […]

Transmit, the streaming media ad platform, has announced its inclusion in the Interactive Advertising Bureau (IAB) inaugural CTV Creative Best Practices Guide. Transmit’s platform improves the overall CTV ad experience for audiences in a variety of ways.  One of the most notable is minimising disruptions during live entertainment via first-of-its-kind picture-in-picture ads. Additionally, Transmit helps […]