TransUnion has announced a partnership between its marketing solutions business, TruAudience, and Crackle Connex, Chicken Soup for the Soul Entertainment’s advertising sales division. TruAudience will help Crackle Connex create custom audiences from first-party viewership data and retarget viewers of Connected TV (CTV) campaigns at Redbox kiosks nationwide. TransUnion’s audience insights, modeling and building solutions will […]

MadHive, the enterprise software company that powers modern media, has announced an alliance with TransUnion, a global information and insights company, to help advertisers navigate identity challenges across household and individual-level activation. The partnership will bring interoperability between TransUnion’s TruAudience Identity and the MadHive platform. As a result, clients will be able to better reach […]

TransUnion has announced a partnership to make data from Epsilon, a global advertising and marketing technology company, available via the TruAudience Data Marketplace. The relationship marks one of the largest audience targeting partnerships across Connected TV, smart speakers and gaming consoles. Brands and agencies can now access audience insights from Epsilon’s top-ranked consumer database of […]

Connected entertainment platform specialist VIZIO has unveiled an expansion of its Household Connect cross-device advertising platform that gives marketers the ability to extend their campaigns beyond the TV to millions of additional touchpoints and devices. The expansion is fuelled by a partnership with consumer credit reporting agency TransUnion to incorporate its TruAudience Identity and Data […]