Advanced Television

Tremor

Tremor partners with Comscore

Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced an agreement with Tremor Internationa, a specialist in video and Connected TV advertising. Under the agreement, Comscore’s next generation cookie-free Predictive Audiences are now available for activation across Tremor’s end-to-end platform, which encompasses the Tremor Video DSP and the Unruly SSP. The […]

April 8, 2022

Tremor increases TV data reach to 44m US homes

Tremor International, a global player in video and Connected TV advertising, has announced the increased scale of its data-driven TV Intelligence solution. Through new partnerships signed in recent months, the TV Intelligence solution’s national footprint now reaches 44 million US households, with a more holistic and representative dataset sourced from smart TVs and eighteen MVPD […]

February 18, 2022

Tremor taps DoubleVerify for authentic brand suitability

DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the launch of its Authentic Brand Suitability solution with Tremor International, a specialist in video and Connected TV (CTV) advertising. Tremor offers an end-to-end technology platform, encompassing the Tremor Video DSP and the Unruly SSP, that enables advertisers to reach relevant audiences […]

November 4, 2021

Tremor signs partnership with VIDAA for ACR data

Tremor International, a global player in Video and Connected TV advertising, offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximise yield on their digital advertising inventory, has announced a global and exclusive strategic partnership with VIDAA, a smart TV operating system and content platform preinstalled on most TVs […]

October 26, 2021

Tremor International acquires Spearad

Tremor International, a specialist in video and connected TV advertising, has announced the strategic acquisition of Spearad, a global CTV Video ad server and media management platform purpose-built for broadcasters and TV content companies to deliver seamless TV-like experiences in CTV and OTT environments, with the same advanced controls and capabilities of linear TV. The consideration […]

October 19, 2021

Tremor International names Barfuss as CMO

Tremor International has announced the appointment of Emily Barfuss as Chief Marketing Officer. In this role, Barfuss will spearhead the development and execution of the global marketing strategy across Tremor International, including its core Tremor Video and Unruly business groups. Barfuss will report to Ofer Druker, CEO of Tremor International, and be based in New […]

June 10, 2021

Tremor Video to launch TV Intelligence offering

Tremor Video, the programmatic video platform, has announced the upcoming launch of its data-driven TV Intelligence offering. Building upon Tremor International’s continued growth and proven experience in the realms of Connected TV (CTV) and addressable TV retargeting, this solution will allow advertisers to reach the most relevant consumers with precision using a greater breadth and […]

March 23, 2021

Tremor Video, Unruly debut creative studio

Tremor International, a global player in advertising technologies, has announced its expanded creative studio, Tr.ly (pronounced Truly). This newly expanded creative services team at Tremor Video is the result of strong collaboration between Tremor Video’s proven CTV and all-screen video creative pedigree and Unruly’s data-driven audience insights. The combined creative powerhouse will now support both […]

March 2, 2021

Research: Toyota wins Super Bowl LV ads

Toyota’s Upstream commercial was the most effective ad of Super Bowl LV, according to research from Unruly. A study by the advertising platform found the ad from the autos brand, which features 13-time Paralympic gold medalist Jessica Long, was the campaign most likely to have the biggest impact on brand and business metrics. Tremor International company Unruly used […]

February 10, 2021

Tremor International sees 127% revenue growth

Tremor International, a global player in advertising technologies, has announced 127 per cent revenue growth in the Connected TV (CTV) space in Q4 2020 compared to Q4 2019. Along with video, which represents more than 80 per cent of Tremor International’s 2020 revenues, CTV is now a significant growth engine for the company, with more […]

January 21, 2021