Upwave, the analytics platform for brand advertising, has announced a new strategic partnership with Tremor Video, a DSP within Tremor International’s end-to-end technology platform that helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology. Under the partnership, Tremor Video has access to Upwave’s Brand Outcomes measurement capabilities, real-time […]
Tremor International, a specialist in video, data, and connected TV advertising, has announced the closing of its previously announced acquisition of advertising platform Amobee in a deal worth $239 million (€239.1m). “We are pleased to complete the strategic Acquisition of Amobee, which we anticipate will increase our global market presence, significantly enhance and expand our […]
Tremor International, a global player in video, data, and connected TV advertising, has entered into a definitive agreement to acquire Amobee for a total consideration of $239 million (€234.5m), subject to adjustments. The Company intends to satisfy the consideration through a combination of existing cash resources and a new $100 million debt facility it expects […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced an agreement with Tremor Internationa, a specialist in video and Connected TV advertising. Under the agreement, Comscore’s next generation cookie-free Predictive Audiences are now available for activation across Tremor’s end-to-end platform, which encompasses the Tremor Video DSP and the Unruly SSP. The […]
Tremor International, a global player in video and Connected TV advertising, has announced the increased scale of its data-driven TV Intelligence solution. Through new partnerships signed in recent months, the TV Intelligence solution’s national footprint now reaches 44 million US households, with a more holistic and representative dataset sourced from smart TVs and eighteen MVPD […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the launch of its Authentic Brand Suitability solution with Tremor International, a specialist in video and Connected TV (CTV) advertising. Tremor offers an end-to-end technology platform, encompassing the Tremor Video DSP and the Unruly SSP, that enables advertisers to reach relevant audiences […]
Tremor International, a global player in Video and Connected TV advertising, offering an end-to-end technology platform that enables advertisers to reach relevant audiences and publishers to maximise yield on their digital advertising inventory, has announced a global and exclusive strategic partnership with VIDAA, a smart TV operating system and content platform preinstalled on most TVs […]
Tremor International, a specialist in video and connected TV advertising, has announced the strategic acquisition of Spearad, a global CTV Video ad server and media management platform purpose-built for broadcasters and TV content companies to deliver seamless TV-like experiences in CTV and OTT environments, with the same advanced controls and capabilities of linear TV. The consideration […]
Tremor International has announced the appointment of Emily Barfuss as Chief Marketing Officer. In this role, Barfuss will spearhead the development and execution of the global marketing strategy across Tremor International, including its core Tremor Video and Unruly business groups. Barfuss will report to Ofer Druker, CEO of Tremor International, and be based in New […]
Tremor Video, the programmatic video platform, has announced the upcoming launch of its data-driven TV Intelligence offering. Building upon Tremor International’s continued growth and proven experience in the realms of Connected TV (CTV) and addressable TV retargeting, this solution will allow advertisers to reach the most relevant consumers with precision using a greater breadth and […]