Advanced Television

Tru Optik

Viant partners with Tru Optik

Viant Technology, a people-based advertising software company, and Tru Optik, a TransUnion company and definitive destination for those who buy and sell third-party segments for audience-based targeting on Connected TV (CTV), streaming audio and in-game advertising, today announced the successful integration of Tru Optik’s Data Marketplace into Viant’s Adelphic advertising software. The Tru Optik integration […]

April 30, 2021

Data Axle partners with Tru Optik

Data Axle, a provider of data and real-time intelligence solutions, has announced a partnership with Tru Optik, a TransUnion company, which will make Data Axle’s consumer, business and specialty data available in the Tru Optik Data Marketplace. Tru Optik’s adtech, publisher, and agency customers will now have access to Data Axle’s business and consumer audience […]

March 8, 2021

WideOrbit selects Tru Optik Data Marketplace

Tru Optik, a TransUnion company, has announced a partnership with WideOrbit, a leader in premium broadcast technology and the largest sell-side processor of premium digital and linear advertising. As an identity resolution leader across OTT, Connected TV (CTV) and streaming audio, Tru Optik’s Data Marketplace will be integrated into WideOrbit’s Digital Suite to bring enhanced […]

February 4, 2021

App Science launches

Connected TV insights business App Science has launched with a flagship product – Insights Report – a dashboard for brands and their agencies to audit, plan and measure campaigns with proprietary insights from App Science’s device graph of 300 million mobile devices and 110 million connected TV households. App Science correlates consumer behaviour mobile data […]

December 16, 2020

Tru Optik and SpringServe partnership

Tru Optik, a TransUnion company, and an identity resolution leader across OTT and Connected TV (CTV), has announced a partnership with SpringServe, a leading ad serving platform for OTT and CTV, to bring audience targeting, measurement and attribution to Connected TV publishers and broadcasters using SpringServe’s management platform. CTV buyers and sellers utilizing SpringServe’s platform […]

November 18, 2020

Comscore, Tru Optik add streaming behaviour segments

Comscore, a partner for planning, transacting, and evaluating media across platforms, and Tru Optik, the identity resolution specialist across streaming and connected media, have announced the launch of new advanced streaming behaviour segments. With the segments now available in Tru Optik’s Data Marketplace, brands and agencies can better utilise Comscore’s consumer streaming and connected TV viewing habits […]

October 6, 2020