Viant Technology, a people-based advertising software company, and Tru Optik, a TransUnion company and definitive destination for those who buy and sell third-party segments for audience-based targeting on Connected TV (CTV), streaming audio and in-game advertising, today announced the successful integration of Tru Optik’s Data Marketplace into Viant’s Adelphic advertising software. The Tru Optik integration […]

Data Axle, a provider of data and real-time intelligence solutions, has announced a partnership with Tru Optik, a TransUnion company, which will make Data Axle’s consumer, business and specialty data available in the Tru Optik Data Marketplace. Tru Optik’s adtech, publisher, and agency customers will now have access to Data Axle’s business and consumer audience […]

Tru Optik, a TransUnion company, has announced a partnership with WideOrbit, a leader in premium broadcast technology and the largest sell-side processor of premium digital and linear advertising. As an identity resolution leader across OTT, Connected TV (CTV) and streaming audio, Tru Optik’s Data Marketplace will be integrated into WideOrbit’s Digital Suite to bring enhanced […]

Connected TV insights business App Science has launched with a flagship product – Insights Report – a dashboard for brands and their agencies to audit, plan and measure campaigns with proprietary insights from App Science’s device graph of 300 million mobile devices and 110 million connected TV households. App Science correlates consumer behaviour mobile data […]

Tru Optik, a TransUnion company, and an identity resolution leader across OTT and Connected TV (CTV), has announced a partnership with SpringServe, a leading ad serving platform for OTT and CTV, to bring audience targeting, measurement and attribution to Connected TV publishers and broadcasters using SpringServe’s management platform. CTV buyers and sellers utilizing SpringServe’s platform […]