Advanced Television

Tubi

Tubi to house FOX digital businesses

Fox Corporation has formed the Tubi Media Group under the leadership of newly appointed CEO, Paul Cheesbrough. Farhad Massoudi, Chief Executive Officer of Tubi, will leave the company. The new division will house FOX’s standalone digital businesses – including Tubi, Credible and Blockchain Creative Labs – as well as the digital platforms and teams that […]

April 27, 2023By Colin Mann

Google TV adds more free streamers

Google TV is getting a significant update aimed at expanding access to free, streaming TV. The service will now integrate access to free streaming channels such as Tubi, Plex and Haystack News directly in its redesigned Live tab, alongside its existing channels from free streamer Pluto TV. It’s also organising its own set of more […]

April 12, 2023

Analysis: FAST takes off

Currently, nearly seven in 10 (69 per cent) TV content viewers in the US use free streaming services at least monthly, a sharp increase from 42 per cent in 2019, according to Horowitz Research’s State of Media, Entertainment & Tech: Subscriptions 2023 study. This rapid growth in usage of free streaming services is driven by […]

March 29, 2023

Report: US streaming tops 5bn views in 2022

Tubi, Fox Corporation’s AVoD service, has released findings from The Stream 2023: Actionable Audience Insights for Brands, its annual audience report providing insights that help shape streaming and TV marketing strategies. Tubi’s research highlights the explosive growth in Connected TV (CTV) ad spend, while AVoD services lead the streaming pack as consumers look to cut […]

February 15, 2023

Tubi push as Fox mulls future?

Tubi, Fox’s ad-supported US streamer, was among the TV brands given a big push during the coveted Super Bowl commercial breaks with two brand spots. The ads featured giant rabbits throwing viewers down a rabbit hole, implying the variety of content available on Tubi. Tubi CMO, Nicole Parlapiano, commented: “While much of the streaming world […]

February 13, 2023

Comcast to offer personalised World Cup experience

US multiplay operator Comcast has unveiled plans to deliver a personalised, interactive and bilingual viewing experience for the FIFA World Cup Qatar 2022 across its entertainment platforms, including Xfinity X1, Xfinity Flex, the Xfinity Stream app and XClass TV. The platforms will aggregate all available English and Spanish live coverage and on demand replays into […]

November 18, 2022

Analyst: Exclusives key for AVoD growth

Major AVoD platforms have joined the original content goldrush, with groups such as Roku, Tubi and IMDb TV (soon to be Freevee) collectively releasing over 100 brand new original titles in the last two years. A report from Ampere Analysis also finds that the US AVoD services with the highest investment in original content have […]

April 21, 2022

Report: AVoD audience set to surpass SVoD

Findings from Tubi, FOX Entertainment’s free streaming service, reveal the explosive growth of AVoD services, set to surpass SVoD this year in audience size, and the changing demographics of a free streaming universe that remains young and multicultural while becoming more reflective of national audience averages in education and affluence. The report, The Stream: 2022 […]

February 10, 2022

Report: Trends that defined the video market in 2021

Streaming video has exploded and more companies are fighting for a piece of the pie; in an end of year report, Interpret examined the most significant developments impacting the video industry. 2021 brought several welcome changes after a 2020 that was great for subscription streaming services but a challenge for much of the rest of […]

December 22, 2021

FOX Entertainment acquires MarVista

FOX Entertainment has acquired MarVista Entertainment, a global payer in made-for-platform original content. The announcement was made by FOX Entertainment CEO Charlie Collier and MarVista CEO and Founding Partner Fernando Szew. Under Szew’s leadership, MarVistahas developed an efficient infrastructure, operating systems and production models powering an average of 80 titles annually across all genres. MarVista […]

December 14, 2021By Nik Roseveare