Advanced Television


Analysis: FAST takes off

Currently, nearly seven in 10 (69 per cent) TV content viewers in the US use free streaming services at least monthly, a sharp increase from 42 per cent in 2019, according to Horowitz Research’s State of Media, Entertainment & Tech: Subscriptions 2023 study. This rapid growth in usage of free streaming services is driven by […]

March 29, 2023

Report: US streaming tops 5bn views in 2022

Tubi, Fox Corporation’s AVoD service, has released findings from The Stream 2023: Actionable Audience Insights for Brands, its annual audience report providing insights that help shape streaming and TV marketing strategies. Tubi’s research highlights the explosive growth in Connected TV (CTV) ad spend, while AVoD services lead the streaming pack as consumers look to cut […]

February 15, 2023

Tubi push as Fox mulls future?

Tubi, Fox’s ad-supported US streamer, was among the TV brands given a big push during the coveted Super Bowl commercial breaks with two brand spots. The ads featured giant rabbits throwing viewers down a rabbit hole, implying the variety of content available on Tubi. Tubi CMO, Nicole Parlapiano, commented: “While much of the streaming world […]

February 13, 2023

Comcast to offer personalised World Cup experience

US multiplay operator Comcast has unveiled plans to deliver a personalised, interactive and bilingual viewing experience for the FIFA World Cup Qatar 2022 across its entertainment platforms, including Xfinity X1, Xfinity Flex, the Xfinity Stream app and XClass TV. The platforms will aggregate all available English and Spanish live coverage and on demand replays into […]

November 18, 2022

Analyst: Exclusives key for AVoD growth

Major AVoD platforms have joined the original content goldrush, with groups such as Roku, Tubi and IMDb TV (soon to be Freevee) collectively releasing over 100 brand new original titles in the last two years. A report from Ampere Analysis also finds that the US AVoD services with the highest investment in original content have […]

April 21, 2022

Report: AVoD audience set to surpass SVoD

Findings from Tubi, FOX Entertainment’s free streaming service, reveal the explosive growth of AVoD services, set to surpass SVoD this year in audience size, and the changing demographics of a free streaming universe that remains young and multicultural while becoming more reflective of national audience averages in education and affluence. The report, The Stream: 2022 […]

February 10, 2022

Report: Trends that defined the video market in 2021

Streaming video has exploded and more companies are fighting for a piece of the pie; in an end of year report, Interpret examined the most significant developments impacting the video industry. 2021 brought several welcome changes after a 2020 that was great for subscription streaming services but a challenge for much of the rest of […]

December 22, 2021

FOX Entertainment acquires MarVista

FOX Entertainment has acquired MarVista Entertainment, a global payer in made-for-platform original content. The announcement was made by FOX Entertainment CEO Charlie Collier and MarVista CEO and Founding Partner Fernando Szew. Under Szew’s leadership, MarVistahas developed an efficient infrastructure, operating systems and production models powering an average of 80 titles annually across all genres. MarVista […]

December 14, 2021By Nik Roseveare

FOX Weather’s weekend programming to simulcast on FOX Business Network

FOX News Media’s new AVOD streaming service FOX Weather will simulcast its live weekend programing on FOX Business Network (FBN) starting December 4th, announced FOX Weather President Sharri Berg. The simulcast marks the first time the streaming service will be made available to a linear audience since the platform launched in October 2021. Every Saturday […]

December 3, 2021

Research: Streaming’s advantage grows

Three key trends emerged from Hub Entertainment Research’s latest Conquering Content study, which tracks how consumers discover TV content – and the platforms they use to watch newly discovered shows and movies: 1) Streaming’s advantage as the home for favourite shows continues to grow: Consumers are now three times more likely to discover a new […]

November 11, 2021