Advanced Television


Data: Shorts viewing grows on YouTube

Data from social video intelligence specialist Tubular Labs reveals TV’s most-watched US broadcast and cable properties on YouTube, revealing how the 2022-23 TV season performed on one of social media’s most-watched platforms. These findings come as the TV industry approaches its Upfront commitment season, where TV media and advertisers come together to determine media buys […]

May 11, 2023

Tubular launches GRPs

Tubular Labs, a specialist in global social video intelligence and measurement, has announced the rollout of gross rating points (GRPs) for all non-perishable videos on Facebook and YouTube channels. The scoring system offers customers the ability to better plan and measure the viewership for content against target audiences and compare the performance of channels across […]

November 1, 2021

Kantar’s DiMarco joins Tubular Labs as new CSO

Tubular Labs, the social video content and audience measurement company, has announced the appointment of Stephen DiMarco as Chief Strategy Officer, effective immediately. As the company furthers its efforts to be the de facto ratings service for comparing TV with premium social video, DiMarco will lead product and the execution of Tubular’s go-to-market strategy selling […]

May 13, 2021