The emergence of the streaming era has led to a transformative shift in media and entertainment. As consumers continue to shift from linear to streaming, it’s important to better understand how they are choosing to view content and what ad experiences they find worthwhile, especially as ad-supported video-on-demand (AVoD) viewership in the US surges. Moreover, […]
The Coalition for Innovative Media Measurement (CIMM) plans to develop a Guide to Converged TV Measurement Providers, which upon completion will provide a landscape of the entire Converged TV measurement ecosystem in the US, as well as a comparative analysis of the companies who are conducting converged TV audience measurement. At a time of renewed […]
Research from advanced TV platform company Cadent reveals that connected TV (CTV), addressable, and advanced advertising are poised to play a major role in the next wave of growth in the TV advertising ecosystem, with 72 per cent of respondents saying in two to five years, CTV and other data-driven TV methods of advertising will […]