Advanced Television


Survey: 83% don’t pay attention to streaming renewals

A survey of 1,005 US consumers commissioned by Forbes Advisor and conducted by market research company Prolific found the most popular type of digital subscriptions – and thus the ones perhaps least likely to get dropped – are streaming services, which 90 per cent of consumers subscribe to, followed by delivery apps (72 per cent) […]

January 20, 2023

Firework adds senior execs from Google, Snap, American Express, Albertsons

Livestream commerce platform provider Firework has announced four new appointments to its executive leadership team – Suzanne Strasser Grant, Steve Stafford, Eva Wang, and Mark Wurtzel. These four, seasoned executives join the Firework team during a period of explosive growth. Together, they will work to both guide and accelerate the company’s upward trajectory as it […]

January 19, 2022

Forecast: Russian SVoD consumer spend up 1,000% by 2024

A video insights report from Futuresource Consulting shows that although Russia’s SVoD market is underdeveloped, it is undergoing a rapid transformation. SVoD doubled in size last year to achieve RUB 6.6 billion (€71.2 million), exceeding the digital transactional market for the first time, and is on track to develop at a similar rate in 2020. […]

October 29, 2020

SoftBank to dispose of ARM?

Japanese conglomerate SoftBank is reportedly looking to sell or restructure its stake in UK chipset maker ARM. The WSJ reports that ARM has already announced plans to restructure itself by shifting two of its Internet of Things businesses into SoftBank. SoftBank acquired ARM some 4 years ago paying $32 billion for the business but is […]

July 15, 2020By Chris Forrester

Channel 4: “Branded entertainment boosts brand perceptions”

According to a Channel 4 study, branded entertainment significantly increased brand engagement and drove positive viewer perceptions – transferring the positive emotions created by an entertaining programme to the brand behind it. The study examined a combination of existing academic studies, quantitative and qualitative research into existing Channel 4 branded entertainment shows. Extensive analysis of […]

June 25, 2020