Quickplay has announced a new partnership with TelevisaUnivision for its end-to-end native platform to enhance the company’s Univision NOW App. Quickplay enables the creation of cohorts based on trends in content usage, location and device, providing opportunities for personalised content recommendations and relevant advertising. These solutions aim to attract new viewers and continue to foster […]

Spanish-language media and content company Univision has unveiled its plans for a comprehensive global streaming service, which includes both free ad-supported and premium subscription-based options, to launch in the US and Latin America in 2022. The two-tier streaming service will offer a differentiated product proposition, vast content scope, expansive library and more Spanish-language originals than […]

Ad fraud intelligence and marketing compliance platform Pixalate has launched what it claims is the world’s first Publisher Trust Index, a global approach to quality measurement and monthly rankings of the world’s mobile and Connected TV (CTV) apps, designed to bring unprecedented transparency to the programmatic advertising ecosystem. While traditional ranking systems use a quantitative-based […]