Advanced Television

Unruly

Unruly appoints Rogers as VP of Business Development.

Video advertising platform Unruly has announced the appointment of former Amobee VP John Rogers as Vice President of Business Development. In his new role at the Tremor International company (AIM: TRMR), Rogers will be responsible for expanding Unruly’s US media footprint through strategic partnerships with publishers and media companies, particularly in the rapidly growing connected […]

February 18, 2021

Research: Toyota wins Super Bowl LV ads

Toyota’s Upstream commercial was the most effective ad of Super Bowl LV, according to research from Unruly. A study by the advertising platform found the ad from the autos brand, which features 13-time Paralympic gold medalist Jessica Long, was the campaign most likely to have the biggest impact on brand and business metrics. Tremor International company Unruly used […]

February 10, 2021

Unruly launches self-service tools for CTV and OTT publishers

Video ad platform Unruly has launched a suite of self-service tools that enable publishers to package, price and sell their programmatic inventory to the biggest advertisers in the world. Media owners and app developers can use new self-service platform, UnrulyX CTRL, to set up programmatic deals across their connected TV (CTV), video and banner inventory via deal […]

January 27, 2021

LG and Unruly offer smart TV inventory

Video advertising platform Unruly has announced a global partnership with LG Electronics that enables advertisers around the world to access native smart TV ad placements through its supply-side platform (SSP), UnrulyX. Expanding on the success of LG’s relationship with sister brand Tremor Video in North America, the company can now provide brands with reach and […]

November 11, 2020

Unruly and Publica partner

Video advertising platform Unruly has announced a global partnership with connected TV platform Publica that gives CTV and OTT publishers access to ad pod monetisation and automated deal management tools. Through this partnership, Unruly and Publica will enable publishers to provide advertisers with similar buying techniques to linear TV. This includes competitive separation and the […]

November 9, 2020

Study: 41% US says TV ads will help decide Xmas purchases

Video advertising platforms Unruly and Tremor Video have released the results of a joint study that explores consumer attitudes, expectations and plans ahead of the 2020 holiday season. Unruly and Tremor Video, which are both part of Tremor International, surveyed over 800 US consumers in September 2020 for this study. Despite the impact that Covid-19 has had on […]

October 16, 2020

Survey: 77% of UK prefer prefer AVoD over SVoD

Video advertising platform Unruly has released a study that investigates consumer attitudes and consumption habits around connected TV (CTV) during the Covid-19 pandemic. Unruly, which is part of Tremor International, surveyed nearly 2,562 UK and US consumers in July 2020 for this study. CTV consumption is on

August 26, 2020

Unruly expands brand protection suite for advertisers

Video ad tech company Unruly has expanded its brand protection solution through a global partnership with DoubleVerify, a software platform for digital media measurement, data and analytics. Unruly’s partnership with DoubleVerify, which was extended in the US earlier this year, is now being rolled out across multiple markets worldwide, including the UK. As part of […]

July 10, 2020