The Coalition for Innovative Media Measurement (CIMM) and Television Bureau of Advertising (TVB) have issued new guidelines for local TV in the US aimed to achieve reliable, stable and accurate post analysis where the projected rating – the buyer and seller’s agreed upon audience prior to the ad running – is compared with the measured […]
MyBundle, the US online platform connecting consumers, streaming services and broadband providers with tools to simplify streaming television, and Brightspeed, the fourth largest fibre broadband builder in the US focused on empowering more homes with ultrafast, reliable internet, have entered into an agreement to provide content options to Brightspeed customers. Brightspeed has launched the MyBundle […]
SpaceX’s Starlink has slashed prices in some US states for new subscribers to its broadband-by-satellite service. The normal upfront joining fee for the Starlink kit has been $599 (€552.2m) in the US. That price, considered something of a barrier to entry by some critics, is down to $299 in 29 US states and $499 in […]
The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting improvements, best practices and innovations in measurement and currency development, metrics and data, has announced the appointment of Chrissie Hanson, CEO at OMD USA, to its Board of Directors. With over two decades in the advertising space collaborating with global, […]
The Mediapro Studio US / Canada -the North American business unit has established its Los Angeles-based leadership team with the new hires of Erika Kennair as Head of Scripted Content and Pam Healey as Head of Unscripted Content reporting to Juan (JC) Acosta, Head of The Mediapro Studio US / Canada. In their new roles, […]
A study conducted on behalf of global Internet Exchange operator, DE-CIX, has revealed significant trends in remote working preferences, migration factors, and the pivotal role of internet reliability in the lives of Americans. The Censuswide nationally representative study, which surveyed more than 2,000 US adults in April 2024, highlights the changing dynamics in workplace requirements […]
T-Mobile and UScellular have announced that T-Mobile has a deal agreed to acquire all of UScellular’s wireless operations. This includes UScellular’s wireless customers and stores across the US, as well as certain specified spectrum assets. Upon closing, T-Mobile says its 5G network will expand to provide millions of UScellular customers, particularly those in underserved rural […]
There’s a battle taking place for satellite-based direct-to-cellular services. AST SpaceMobile is one such player, while the likes of Globalstar (linked with Apple) and Starlink (linked with T-Mobile and others) are also looking to tap into what they all suggest is a potentially large market for connectivity. However, it is Lynk Global, based in Virginia, […]
Viaplay Content Distribution has launched the Viaplay channel as an add-on subscription via Prime Video Channels in the US. Subscribers on Prime Video Channels will be able to access, for $5.99 a month with a 7-day free trial, the Viaplay library of Scandinavian series and films. Viaplay’s US content offering focuses on the Nordic region’s […]
Mediagenix, a specialist in content life cycle solutions, has acquired the media programme management solution of record for broadcast networks and cable companies across the US. As part of the transaction, Mediagenix has acquired 55 new customers and 11 employees from its strategic partner, the market specialist in broadcast inventory and revenue workflow management. The […]