Advanced Television

usa

Survey: 73% US fear smart devices spy on them

A survey from Mortgage Cadence shows Americans love smart tech, but also have concerns about privacy and security. Just how prevalent is smart technology in American homes? In a survey of 900 individuals, 94 per cent of Americans say they have at least one smart device in their home right now, and 1 in 5 […]

June 30, 2022

ATSC 3.0 available in over half US homes

So-called ‘next-generation TV’, AKA ultra-high definition’s ATSC 3.0, is now available to a total of 68 US markets representing more than half of US homes. The Federal Communications Commission (FCC), in a report, said: “Based on our records, ATSC 3.0 stations have been licensed to operate in 68 markets, though in some cases it may […]

June 27, 2022By Chris Forrester

QualityKiosk Technologies, BrowserStack extend partnership

QualityKiosk Technologies, an independent global quality assurance service provider, is extending its partnership with BrowserStack, a cloud-based testing platform enabling on-demand, cross-browser and cross-device testing, into the international regions of US, EMEA and APAC. QualityKiosk’s extensive expertise and strong domain experience in quality assurance and performance engineering combined with the BrowserStack platform will enable enterprises […]

June 27, 2022

SES-22 launches June 29

A SpaceX Falcon 9 rocket is due to launch SES-22 on June 29th at 17.04pm Eastern Time from Cape Canaveral. The craft is the first of SES’s replacement C-band fleet needed to provide new capacity to its existing orbital assets serving the US as a result of the agreement with the FCC over reallocation of […]

June 24, 2022By Chris Forrester

SpaceX claims 5G interference from Dish Network

SpaceX has complained about a proposal from Charlie Ergen’s Dish Network pay-TV operation and its filing with the FCC for new 5G terrestrial services which would operate in the 12 GHz band – where SpaceX’s Starlink broadband system operates. SpaceX said that if permission were granted for the Dish scheme then “most Americans” would not […]

June 23, 2022

Study: Demand for diversity content in US

As the US celebrates Juneteenth for the second time as a national holiday, it’s an opportunity for corporate America to think about ways in which they can make meaningful contributions to closing racial divides and equity gaps that exist for Black Americans, notes Horowitz Research. Over the past couple of years, there’s been a growing […]

June 17, 2022

Katz, MadHive launch CTV marketplace for political ads

MadHive, the enterprise software company that powers modern media, and Katz Media Group, the media representation company in America, have announced a partnership to bring scale, transparency, and privacy compliance to Connected TV (CTV) for political advertisers. The joint offering will create the largest local CTV marketplace for political advertising, including inventory from MadHive’s local […]

June 15, 2022

Dickies, VICE Media team for Made to Last doc

Dickies, the workwear brand, has announced a partnership with VICE Media Group, a global multi-platform media company, to commemorate Dickies 100th anniversary with an original documentary, in partnership with creative agency This Here, ‘Made to Last,’ which examines the history and meaning of American grit, culture, and identity through the eyes of a modern rancher, […]

June 14, 2022

Forecast: US cable to face stronger fibre competition

Dataxis expects broadband penetration to keep increasing to reach almost 100 per cent of US households by 2026. In a market historically dominated by cable operators, optical fibre will play the most significant role in this growth, representing the vast majority of gained subscribers within the next five years. In 2026, FTTH should therefore account […]

June 10, 2022

Report: US political ads missing voters on linear TV

As the US 2022 political races begin to heat up and the 2024 presidential election looms overhead, MiQ – a global programmatic media partner – has released the findings of a report titled, The Political Media Remix: How Digital Can Make Political TV Buys Smarter. The findings show that both Republican and Democratic advertisers missed […]

June 8, 2022