Findings from a survey studying streaming subscription behaviour from content, monetisation, and marketing technologies provider InMobi indicate that younger consumers’ content preferences show a significant shift in the types of content they gravitate toward. The survey shows that while Millennials (ages 35-44) prefer streaming, Gen Z (ages 18-24) significantly leans toward user-generated content (UGC) over […]

Sony has undertaken analysis of the most engaged Twitter video content linked to 2022’s top news stories across Europe, which amounted to over 201 million views and over 8.6 million points of engagement (total of shares, likes, and comments) on the platform. Stories analysed included the war in Ukraine, the Amber Heard vs Johnny Depp […]