Advanced Television

Verizon Fios

Research: US Q2 pay-TV losses slow to 1.5m

The quarterly variations in the pace of US traditional multichannel erosion offered slight improvement in the second quarter of 2021 without fundamentally altering the longer-term trajectory, according to Kagan, a media research group within S&P Global Market Intelligence. Losses to cable, telco and satellite video services slowed from the year-ago period to 1.5 million and […]

August 25, 2021

DISH, Verizon addressable ad partnership

Verizon Media is expanding its omnichannel programmatic platform, forging an advanced TV partnership with DISH Media in which Verizon Media’s demand-side platform (DSP) will provide automated access to DISH’s household addressable ad inventory. The deal enables advertisers to access traditional linear channels alongside pure-play CTV/OTT media, including SLING TV, driving meaningful connection and monetisation across […]

September 3, 2020