According to research from analyst firm nScreenMedia, the US free ad-supported streaming TV (FAST) industry is locked into a virtuous cycle. Expanding audiences attract more and better content, attracting more advertisers, and driving up ad values. And, in turn, the growth in content attracts more viewers. This market dynamic will drive ad revenue earned by […]
Media ecosystem facilitator Verizon Media and connected entertainment specialist VIZIO have agreed a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access. Effective immediately, Verizon Media gains demand-side platform (DSP) access to VIZIO’s Inscape viewership data from more than 18 million […]
Media and technology company Verizon Media and sports-betting and gaming operator Entain have formed a global innovation alliance to develop new opportunities across interactive sports and entertainment. Entain brands include Ladbrokes, bwin, PartyPoker, and BetMGM in the United States, which is co-owned with MGM Resorts. The alliance coincides with initial findings from new research for […]
Verizon Media which has selected 24i’s Smart OTT and Backstage solutions as part of the Verizon Media Platform for OTT and streaming services. Backstage eliminates the need for device-specific engineers, reducing the time to launch on new platforms and devices, a significant OPEX benefit, whilst Smart OTT is a turnkey video application development platform that […]
Verizon Business is launching an international private 5G platform for global enterprises located in Europe and the Asia-Pacific region. Delivered in partnership with Nokia, the offering will enable businesses to deploy a private industrial-grade dedicated 5G network capability within their premises. In addition to ultra-low latency and increased speed, a key benefit of a private […]
Verizon Media has announced the launch of OTT Smart Auction, a header bidding-like solution for OTT publishers. OTT Smart Auction is a server-to-server container integration that enables OTT programmatic demand to compete with reserved demand in a real-time, unified auction in a publisher’s ad server. Ad-supported longform video is a rapidly growing market that’s expected […]
Verizon Media has announced a series of new Media Platform enhancements designed to evolve the live streaming experience. These include several new capabilities that provide deeper fan engagement for live sports and services that address every streaming need. Additionally, the company has launched Smartplay Prebid’s first integration with the Verizon Media Ad Platforms’ OTT Smart […]
As the latest NFL season kicks off, Verizon Media has announced the launch of two new features, Watch Together and Sports PlayA, for fans watching games through the Yahoo Sports app. The new Watch Together is a co-viewing experience designed to innovate live events by providing fans the ability to co-watch, interact and immerse themselves […]
Verizon Media is expanding its omnichannel programmatic platform, forging an advanced TV partnership with DISH Media in which Verizon Media’s demand-side platform (DSP) will provide automated access to DISH’s household addressable ad inventory. The deal enables advertisers to access traditional linear channels alongside pure-play CTV/OTT media, including SLING TV, driving meaningful connection and monetisation across […]
Ad fraud intelligence and marketing compliance platform Pixalate has launched the Connected TV/OTT Seller Trust Index (CSTI), describing it as a “breakthrough” addition to Pixalate’s suite of programmatic seller quality ranking, and the world’s first quality-based ranking system for programmatic OTT/CTV sellers. Pixalate’s new CSTI ranks the overall quality of programmatic sellers across three major […]