Publica, a Connected TV (CTV) ad server owned by Integral Ad Science (IAS), has announced a partnership with music video network Vevo. This collaboration enables Vevo to improve their advertisers’ targeting capabilities, enhance their streamed content with a traditional TV-like viewing experience, and maximise CTV advertising revenue via the introduction of a programmatic unified auction […]
Vevo, the music video network, and UK broadcaster Channel 4, have released the findings of a joint study, Retaining Trust and Quality in a Sea of Content. The survey of 1,000 British consumers (ages 16-40 years old who regularly watch video content) identified and quantified the factors that boost the value of ads consumed within […]
Vevo, the music video network, has reported a major spike in views of Wham! music video views on the back of the hit Netflix documentary on the celebrated ‘80s band released in June. The Wham! Vevo channel – which has racked up over 1 billion views since it launched – hit its all-time peak for […]
Vevo, the music video network, has announced the launch of their live performance series, Extended Play. The new franchise starts with a series of special live performances from Niall Horan, performing intimate versions of songs from his new album, The Show. Horan previously worked with Vevo in 2019, releasing studio performances of Nice to Meet […]
Samsung TV Plus has updated its mobile app with a fresh new user experience. As part of the update, and exclusive to the UK, Samsung will be launching a vertical video experience within the app. Rolling out to customers across May and June, it will allow users to scroll through short videos of their favourite […]
Vevo, the music video network, has announced new partnerships, programming updates, and brand sponsorship opportunities at its 2023 IAB Newfronts presentation in Sony Hall, New York City. During the show, Vevo showcased its ability to provide true national reach through its portfolio of FAST channels and apps across 35 CTV platforms. With a channel for […]
Vevo, the music video network, has announced an expansion of its partnership with Amazon to launch new Vevo FAST channels on Amazon Freevee in both the UK and Germany. The announcement comes following an initial launch on Freevee in the US in December. Vevo’s flagship linear channel, Vevo Pop, will be available in both markets […]
Music video network Vevo has unveiled a new data science capability to support the creation of more impactful programming and ad products across Vevo’s expanding connected TV (CTV) footprint. Now Internet-enabled, the TV screen is delivering more value to the music industry than ever before, as a result of the vast consumer adoption of smart […]
Vevo has shared viewership lift stats around Rihanna’s music videos following her Super Bowl performance on February 12th. On Super Bowl Sunday, the halftime performer’s overall catalogue on Vevo saw a 348 per cent lift in viewership (or 4x the average views) compared to the prior 10 Sundays. The following day, she still had a […]
Vevo, the music video network, has announced a partnership with TikTok to create Trending on TikTok, a new weekly Vevo show rounding up the music videos of the top trending songs on TikTok, alongside clips of the creators utilising these songs in their content Trending on TikTok will be available across the Vevo network in […]