Music video network Vevo has integrated with Comcast advertising unit FreeWheel’s Strata platform. Vevo’s integration will enable Strata’s local spot buyers access to Vevo inventory for local markets. As the composition of the traditional TV audience changes, media agencies are looking for creative ways to augment their linear TV buys to reach consumers across new […]
Music video network Vevo has selected iSpot as an always-on TV ad measurement and attribution solution. Utilising iSpot’s tools, Vevo can distinguish connected TV (CTV) audiences from those viewing on other platforms to authenticate a campaign’s incremental reach. Furthermore, iSpot’s impressions will also take into account audiences watching together for a more accurate reflection of […]
Vevo, the music video network, has launched Vevo Pop, an ad-supported linear channel featuring pop-genre music videos, on Samsung TV Plus in the UK. The partnership builds on Vevo’s momentum and expansion into the UK market, bringing music videos back into the home to connect fans with their favourite artists. “In the US, we partnered […]
Music video network Vevo has launched Moods, an AI-powered product that identifies and groups Vevo music videos by mood for more effective ad targeting. Vevo’s Moods product allows advertisers easily to place their campaigns in an emotionally-congruent environment, such as a heartfelt music video playlist ahead of Valentine’s Day or Mother’s Day. Aligning ad creative […]
Vevo, the music video platform, is now available on Comcast’s Xfinity X1 and Xfinity Flex. X1 and Flex customers can enjoy free, on demand access to more than 500,000 music videos in the Vevo catalogue, including Vevo original content and live performances. To access the Vevo app, X1 and Flex customers can just say “Vevo” […]
Premium music video service Vevo has reached weekend daily highs of one billion global views, a record milestone, according to its annual year-end lookback. This year, Vevo has been hyper-focused on its distribution strategy and expansion into the home via an array of OTT partners, including Samsung TV Plus, VIZIO and Netrange. Through these partnerships, […]
Vevo, the music video platform, has announced that Vevo’s catalogue of more than 450,000 music videos and original content is now available for free on millions of VIZIO SmartCast TVs. VIZIO users can now stream Vevo music videos 24/7 directly on their TVs. “At Vevo, we pride ourselves in bringing our high-quality, culturally relevant content […]
Vevo, the music video platform and NetRange, a global provider of turnkey Smart TV and OTT ecosystems, haveannounced a collaboration to widen access to Vevo’s music video service to Smart TVs in nearly a dozen countries powered by the NetRange Smart TV App Store. Rob Christensen, VP Advanced Television, Vevo, commented: “We’re delighted to announce […]
Redbox, the US destination for new-release movies and entertainment, continues to bolster its line-up of entertainment available on its Free Live TV service. Redbox has unveiled additional channels including Vevo, Bob Ross and the Sam Goldwyn Channel, which takes the total number available to 75. Redbox also announced Free Live TV is now available on […]
Vevo, the music video platform, has announced a partnership with Foxxum, a specialist in Smart TV solutions, that will make Vevo’s catalogue available on over 20 million Foxxum-enabled devices. The partnership will bring the Vevo catalogue to an array of smart TVs managed by Foxxum in North America, Europe, Australia, and South America. Vevo will […]