Advanced Television

Viacom 18

Data: US OTT service-stacking at record high

Research firm Parks Associates’ OTT Video Market Tracker service recently reported service-stacking is at an all-time high in the US. Parks Associates’ quarterly survey of 10,000 US Internet households finds 50 per cent reported subscribing to four or more OTT services in 1Q 2022, with nearly a quarter having nine or more services. “Service-stacking in […]

July 13, 2022