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Viaplay, TV3 Group enter Baltic deal

Viaplay Group and Baltic media company TV3 Group have signed an agreement covering Estonia, Latvia and Lithuania. Viaplay’s full live sports portfolio now available in the Baltic region will be sublicensed to TV3 Group’s streaming service Go3, with direct Viaplay subscribers in the three countries to be transferred to Go3 during March. On December 1st […]

February 1, 2024

Paprika Studios goes independent

An agreement has been reached between Viaplay Group and the current management of Paprika Studios, the Central and Eastern Europeanproduction company: the management team led by Ákos Erdős (CEO) will take over the ownership of Paprika Studios. The producton group’s own-produced content is already available wildspread on the some of biggest media outlets of CEE […]

January 22, 2024

Viaplay renews UFC rights in Nordics

Viaplay Group has extended its exclusive rights to show UFC in four Nordic countries in a new multi-year agreement. MMA fans in Sweden, Finland, Denmark and Norway can look forward to more than 40 live UFC events on the Viaplay streaming service each year, including all UFC numbered events and Fight Nights. Viaplay’s next UFC […]

January 12, 2024

Lodewick named SVP, CEO Viaplay Netherlands

Viaplay Group has appointed Roger Lodewick as SVP and CEO Viaplay Netherlands, effective immediately. Lodewick has a 20-year executive track record spanning a range of gaming, entertainment, media and sports businesses, and joins from ESL FACEIT Group, the eSports and gaming festival company, where he was President Sports Games. In his new role, he will […]

January 11, 2024

Bank upgrades Viaplay

Shareholders – and management – might have breathed a sigh of relief with the news from investment bank Jefferies that it was upgrading its view of Viaplay Group’s prospects from ‘Underperform’ to ‘HOLD’. The news comes after a torrid time for Sweden’s Viaplay operation, which focuses on streaming in a number of international markets. It […]

January 4, 2024By Chris Forrester

Viaplay Q3: “Comprehensive recapitalisation” underway

After much delay, troubled streaming service Viaplay has posted its Q3 results revealing that operating income for the quarter dropped by SEK -321 million (€28.1m). Further quarterly highlights included: 7 per cent  Group organic sales growth with reported net sales of SEK 4,536 million 17 per cent Viaplay organic sales growth and Viaplay now represents […]

December 1, 2023

Bank: “Viaplay equity is worthless”

Investment bank Jefferies, in a report for clients, says that Nordic streaming results Viaplay’s current equity value is “essentially written down to nil” and with the current equity “wiped out” it has rated Viaplay as “Underperform”. “The execution risk of the plan is low. Management’s tone on the 7am (December 1st) UK call [on the […]

December 1, 2023By Chris Forrester

Viaplay delays results, again

Struggling international streamer Viaplay has again pushed back the release of its Q3 results as it continues restructuring negotiations. The board decided to push back the publication of its Q3 2023 numbers to after close of trading on NASDAQ Stockholm on November 30th, as intense discussions continue with its largest shareholders, lenders and bondholders on […]

November 29, 2023

Premier Sports takes business back from Viaplay

Premier Sports will be returning to the UK in early 2024, subject to competition approval, having agreed to take back control of the business which was sold to Viaplay Group in July 2022. Premier Sports’ offering of content will continue to be delivered via the same channels on Sky and Virgin. Customers preferring to stream […]

November 29, 2023

Viaplay UK to air EPCR Challenge Cup 2023/24

European Challenge Cup rugby will be live on Viaplay across the UK once again this season with four live games to open the new season of EPCR competition which kicks off on December 8th. The 2023/24 EPCR Challenge Cup will feature 18 rugby clubs across seven rugby nations; eight from URC (United Rugby Championship), six […]

November 29, 2023