VideoAmp, a tech-first media measurement company transforming advertising, has announced its plans to deliver on advanced outcome measurement capabilities for advertisers and publishers across a range of verticals, including CPG, credit card, auto and pharmaceutical. The Company will now integrate data from outcome providers across these categories directly into its proprietary data and tech engine […]

Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has tannounced a significant expansion of its senior leadership and consultancy teams across North America, EMEA and APAC. Delivered as part of its global expansion strategy, the recruitment of four proven industry professionals will boost the company’s global presence as the sports sponsorship industry […]

VideoAmp, a tech-first media measurement specialising in advertising, reportst it is experiencing record-breaking growth as buyers continue to invest more in data-driven audience solutions, diversifying their media spend to broaden beyond legacy measurement. The company reports $1 billion in media dollars guaranteed on VideoAmp currency to date, showing 641 per cent YoY growth and on […]

VideoAmp, a media measurement company revolutionising advertising, has unveiled its big data and technology engine, VALID (VideoAmp Linked Identity & Data). VALID uses rigorous methodologies to measure and reach cross-platform audiences with increased precision and accuracy, benefiting advertisers with more efficient media spend that is designed to drive higher conversion rates, publishers with more accurate […]

VideoAmp has announced the release of its proprietary commingled Identity (ID) solution which integrates best-in-class identity assets from multiple providers into one graph, providing advertisers and content owners with greater assurance they are reaching the demo and advanced audiences they are targeting across platforms. As a privacy-safe solution to a cookie-less future, VideoAmp leverages clean […]

Allen Media Group (AMG) has selected datafuelX, the specialist in analytics and technology for multi-currency, cross-platform solutions, to provide data-driven linear media plans across its networks, starting with The Weather Channel. Through this partnership, datafuelX’s full-service SaaS platform, M3 – which was built to allow the TV ecosystem to plan and forecast against any currency and any audience – will enable AMG to generate optimised […]

Relo Metrics (Formerly GumGum Sports), the AI-powered sponsorship analytics platform for real-time data decisions, have announced they will be integrating VideoAmp’s viewership data into their platform. VideoAmp’s dataset will power Relo Metrics’ ability to give sports rights holders, media companies, brands and agencies a highly accurate, real-time resource for measuring the value of on-camera sponsorships […]