Advertising measurement, planning and optimisation platform VideoAmp has struck a deal with Warner Bros Discovery to measure cross-screen campaigns across the global media and entertainment company’s iconic portfolio of sports, news, lifestyle, and premium entertainment brands. Following the completion of a test-and-learn for alternative measures of video ad performance, Warner Bros Discovery will use VideoAmp’s […]

Disney Advertising is building momentum for marketers leveraging Clean Room technology through an advanced integration with advertising measurement, planning and optimisation platform VideoAmp. After setting the stage for advertisers to activate first-party data at scale programmatically this summer using Clean Room technology, Disney is translating its audience-based innovation to drive deeper measurement and insights through […]

Software and data platform VideoAmp has acquired media investment optimisation provider Elsy to scale and accelerate adoption of its measurement and currency solution. Elsy boasts holistic and measurement agnostic platform integration capabilities, which VideoAmp says will supercharge its technology and proprietary software stack. Founded in 2015, New York-based, Elsy, enables advertisers, agencies and publishers to […]

RTL Group has completed the sale of its entire shareholding in VideoAmp, a US software and data company for media measurement, for $104 million (€92 million) in cash. The transaction was carried out as a share buyback by VideoAmp and became effective on January 4th 2022. RTL Group’s shareholders will benefit from the transaction in […]

Software and data platform, VideoAmp, has announced a partnership with ViacomCBS in which it will provide the media and entertainment company with an alternative currency to plan, transact and measure national media campaigns. Through this partnership, ViacomCBS will leverage VideoAmp’s proprietary commingled TV Viewership dataset to guarantee linear media transactions against age and gender demographics. […]

Founding members DISH Media, TransUnion, Blockgraph, MadHive, VideoAmp, Eyeota and TVSquared announced the launch of the TV Data Initiative, a new industry programme designed to help the television industry – advertisers, agencies, MVPDs, programmers and other distributors – unlock the full potential of the new TV data ecosystem in the US. As TVs have become […]