Advanced Television

Walmart

Roku, Walmart form commerce partnership

Walmart, the US retail chain, and Roku have announced a partnership to make TV streaming the next e-commerce shopping destination. Walmart will be the exclusive retailer to enable streamers to purchase featured products fulfilled by Walmart directly on Roku. The new experience offers product discovery with a seamless checkout experience, enabling purchase directly at the […]

June 17, 2022

FreeCast launches SelectTV’s Streaming TV Kit

FreeCast, super aggregation platform that combines online streaming media from multiple into a single interface available across devices, is launching its SelectTV Streaming TV Kit with major retail partnerships. By packaging its online service into a physical retail kit, FreeCast is targeting over 150 million potential customers who have yet to turn to streaming as […]

March 8, 2022

Comcast unveils XClass TV

Following the European launch of connected TV product Sky Glass, Comcast has announced the launch of XClass TV, extending the reach of the company’s global technology platform to smart TVs throughout the US. For the first time, Comcast’s entertainment and voice platform is available direct to consumers nationwide, without an Xfinity subscription, both inside and […]

October 19, 2021

disguise and ROE Visual partner

In 2020, disguise launched its award-winning xR workflow that allows creative and technical teams to render photorealistic graphics content from engines like Unreal Engine on LED surfaces developed by companies like ROE Visual. With the help of camera tracking technology, these graphics can then be displayed in-camera as real-time, 3D, photorealistic environments that immerse actors, […]

September 13, 2021

Report: Global ad market rebounds

Global advertising spend is on course for 12.6 per cent growth this year to reach $665 billion (€561.3bn), an upgrade from 6.7 per cent initially projected, as the global ad market rebounds strongly from the Covid-19 downturn of last year, finds WARC, the international intelligence service. Further growth, of

July 13, 2021

Tastemade & Walmart announce Holiday Edition of Struggle Meals

Walmart continues to expand its realm in shoppable recipes. The largest U.S. retail chain is partnering with modern media company, Tastemade, to launch two special holiday episodes of the Daytime Emmy-nominated series, Struggle Meals, on Tastemade’s streaming network. The episodes are Tastemade’s first brand partnership for Struggle Meals, and allow viewers to shop easily for […]

November 19, 2020

Trump backs TikTok deal with Oracle, Walmart

TikTok has said it will separate itself from its Chinese parent company, ByteDance, and become an independent entity called TikTok Global – with Oracle and Walmart both taking minority stakes. In a deal that US President Donald Trump gave his blessing to over the weekend, US multi-tech company Oracle would become TikTok’s new cloud provider, […]

September 21, 2020

Walmart joins Microsoft for US TikTok bid

Walmart, the US retail giant, has confirmed it will partner with Microsoft to make a bid for the US operations of social media app TikTok. TikTok, owned by China-based ByteDance, has been ordered to sell its US arm to an American firm or face a ban in the country. US President Donald Trump has alleged […]

August 28, 2020