US supermarket giant Walmart has agreed a deal to acquire smart TV company VIZIO in a deal worth $2.3 billion (€2.13bn). Walmart said the acquisition of VIZIO and its SmartCast Operating System (OS) would enable it “to connect with and serve its customers in new ways including innovative television and in-home entertainment and media experiences. […]
NBCUniversal and Walmart are partnering to introduce a unique shopping experience for viewers of Bravo’s hit reality TV series, Below Deck Mediterranean. This partnership will bring shoppable ads to Peacock, allowing fans of the show to purchase products and looks inspired by the episodes. Shoppable ads will be featured on Peacock during the next-day episodes […]
While free shipping of online purchases remains the most valuable feature of retail membership bundles (RMBs) Amazon Prime and Walmart+, subscription streaming video services play an important role in how members perceive the bundle’s value, according to The Role of Video in Retail Membership Bundles report from home-video insights firm, Aluma. Prime Video is the […]
US retail giant Walmart says is taking its membership offering to the next level by adding a new streaming benefit. Walmart+ will soon be available for members with an added bonus – a Paramount+ Essential subscription at no extra cost. Walmart+ will remain $98 (€96.46) a year or $12.95 a month and include the Paramount+ […]
Walmart, the US retail chain, and Roku have announced a partnership to make TV streaming the next e-commerce shopping destination. Walmart will be the exclusive retailer to enable streamers to purchase featured products fulfilled by Walmart directly on Roku. The new experience offers product discovery with a seamless checkout experience, enabling purchase directly at the […]
FreeCast, super aggregation platform that combines online streaming media from multiple into a single interface available across devices, is launching its SelectTV Streaming TV Kit with major retail partnerships. By packaging its online service into a physical retail kit, FreeCast is targeting over 150 million potential customers who have yet to turn to streaming as […]
Following the European launch of connected TV product Sky Glass, Comcast has announced the launch of XClass TV, extending the reach of the company’s global technology platform to smart TVs throughout the US. For the first time, Comcast’s entertainment and voice platform is available direct to consumers nationwide, without an Xfinity subscription, both inside and […]
In 2020, disguise launched its award-winning xR workflow that allows creative and technical teams to render photorealistic graphics content from engines like Unreal Engine on LED surfaces developed by companies like ROE Visual. With the help of camera tracking technology, these graphics can then be displayed in-camera as real-time, 3D, photorealistic environments that immerse actors, […]
Global advertising spend is on course for 12.6 per cent growth this year to reach $665 billion (€561.3bn), an upgrade from 6.7 per cent initially projected, as the global ad market rebounds strongly from the Covid-19 downturn of last year, finds WARC, the international intelligence service. Further growth, of
Walmart continues to expand its realm in shoppable recipes. The largest U.S. retail chain is partnering with modern media company, Tastemade, to launch two special holiday episodes of the Daytime Emmy-nominated series, Struggle Meals, on Tastemade’s streaming network. The episodes are Tastemade’s first brand partnership for Struggle Meals, and allow viewers to shop easily for […]