Advanced Television


Research: 61% of marketers optimistic for 2024

Despite concerns about the economy, the majority of marketers (61 per cent) are optimistic and expect business to be better next year than the current year, according to The Voice of the Marketer 2024, a report by WARC. With global marketing investment set to increase 8.2 per cent in 2024 to top $1 trillion for […]

December 6, 2023

Report: 70% of marketers plan to use Gen AI

Socio-political polarisation, the potential of generative AI, masculinity in crisis, ‘sportswashing’, and community-based sustainability are five key trends that have reached an inflection point and will shape global marketing strategies in 2024, according to WARC’s Marketer’s Toolkit 2024.  The trend identification for the report is based on WARC’s new proprietary GEISTE methodology (Government, Economy, Industry, […]

November 10, 2023

Data: UK ad market avoids contraction in Q2

The latest Advertising Association/WARC Expenditure Report shows that the UK’s advertising market was marginally up (+1 per cent) during the second quarter of 2023 – in line with AA/WARC’s July forecast of 0.9 per cent growth – to reach a total of almost £9 billion. The figures show key online formats, including search (+5.3 per […]

October 31, 2023

Forecast: Retail media ad spend at $141bn in 2024

The rise of Retail Media in the advertising landscape has been speedy. Its global advertising spend is poised to reach $128.2 billion (€121.3bn) this year, forecasts WARC Media, with Amazon the biggest winner. Up 10.2 per cent year-on-year, ad investment is forecast to rise to $141.7 billion in 2024 and is on track to overtake […]

October 19, 2023

Forecast: Global ad spend to top $1tn in 2024

A study from WARC, the experts in marketing effectiveness, forecasts that global advertising spend is on course to grow 4.4 per cent this year and a further 8.2 per cent in 2024, by when expenditure will have topped $1 trillion (€0.92tn) for the first time. The analysis combines data from WARC’s proprietary survey of media […]

August 24, 2023

Report: UK Q1 adspend flat

British advertising remained stable in the first quarter of the financial year 2023 with flat year-on-year spending of £9 billion (€10.5bn), the AA/WARC Expenditure Report shows. The outlook for the full year, however, has improved +2.1 percentage points on April’s forecast to reach £35.7 billion, equivalent 2.6 per cent expected year-on-year growth. “With the economy […]

July 27, 2023

Report: ‘MMM’ valuable in the age of retail media

Advertising budgets are under increasing scrutiny and rapidly-changing retail conditions are demanding improved solutions for justifying and optimising marketing investments. A focus on evidence-based planning and durable measurement solutions is driving a return to Marketing Mix Modelling (MMM). The availability of more accurate, timely and relevant ‘always-on’ data is now being utilised to advance analysis, […]

July 12, 2023

Forecast: YouTube ad revenue to reach $30.4bn in 2023

YouTube, hit hard by the digital ad market slowdown, remains popular among consumers, reports WARC. It reaches half of all Internet users globally (2.07 billion), and commands a strong position in the online video advertising market. With advertising investment forecast to reach $30.4 billion (€28.3bn) globally, the Alphabet owned video platform is actively looking for […]

May 25, 2023

Report: Digital audio can help win path to purchase

Media fragmentation has been creating challenges across sectors, and Retail and CPG are no exception. Strategic decisions are becoming more complex as brands search for the most effective response to the cost-of-living crisis, the growth of ecommerce, changing consumer expectations, shoppers’ desire for more personalised experiences and the splintering of the media landscape. There are […]

May 3, 2023

Report: UK ad market forecast downgraded

The Advertising Association / WARC Expenditure Report shows the UK’s ad market grew 8.8 per cent to £34.8 billion (€39.2bn) in 2022, despite a dip in the final quarter of the year. Revised forecasts suggest minimal growth (+0.5 per cent) in 2023, with spend expected to reach £35 billion, before a 3.9 per cent rise in […]

April 27, 2023