Advanced Television


Research reveals power of music in advertising

SoundOut, in partnership with the Music, Mind and Brain Research Group of Goldsmiths, University of London, has published the results of a year-long study into the emotional impact of music on consumers. The findings reveal the subconscious impact of music – and, crucially, how it differs from the conscious response. The report, titled A large-scale […]

May 19, 2022

Report: Ad investment by Big Tech at $46.6bn in 2021

A WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ to the health of the global ad economy. Advertising expenditure by Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix and Tencent in 2021 totalled $46.6 billion (€44.11bn), up 49.4 per cent year-on-year, accounting for 6 per cent of […]

May 5, 2022

Data: 95% linear TV ad impressions reach 55% viewers

About 95 per cent of linear TV advertising impressions were served to just 55 per cent of viewers in Q4 2021, according to smart TV data from viewership company Samba TV across the UK, the US, Australia and Germany. Although heavy TV viewers make up just 20 per cent of all households, they account for […]

March 15, 2022

Forecast: IRL ad economy will reach $44.4bn in 2022

A WARC analysis comparing global ad spend with the latest citizens mobility data reveals that the recovery of investment in out-of-home and cinema is outpacing the return of consumer activity to pre-pandemic levels. As consumers worldwide steadily return to offices, restaurants and retail stores, WARC investigated the health of the advertising experienced by consumers when […]

February 24, 2022

Report: 2021 strongest year ever for marketing budgets

WARC has released an annual review of its Global Marketing Index (GMI) over the 12 months of 2021. WARC’s GMI provides a monthly indicator of the state of the global marketing industry, by tracking and analysing current conditions among 1000+ marketers, including marketing budgets, trading conditions and staffing levels. Highlighting a remarkable year of recovery […]

February 1, 2022

Report: 2021 strongest year ever for UK ad market

The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected, with revised estimates for growth in 2021 standing at 26.4 per cent to reach a total of £29.7 billion (€35.6bn). The findings upgrade October’s projection for 2021 (+24.8 per cent) by 1.6 percentage points, equating […]

January 27, 2022

Survey: 77% marketers to spend more on online video

Digital budgets have grown strongly following Covid-19 disruption and marketer enthusiasm for online channels shows no sign of slowing, according to a WARC survey of more than 1,500 practitioners. Online video and social media lead the pack, with 77 per cent and 68 per cent of marketers, respectively, expecting to increase their investment in 2022. […]

December 6, 2021

Report: Global ad market sees record growth in 2021

New advertising spend forecasts for 100 markets show that the global ad market has largely weathered the impact of Covid-19, so far, and is on course to reach a value of $1 trillion in 2025, with more than half of this money paid to just three companies: Alphabet, Meta and Amazon. This is according to […]

December 2, 2021

Data: UK advertisers increase TV spend in pandemic

Advertising spend was decimated by the pandemic, with the UK’s ad market down by 7.2 per cent in 2020. However, although many businesses were forced to cut their advertising budgets, figures show that many significantly increased their investment in TV advertising in 2020 – and have continued in 2021. According to data from Nielsen, a […]

November 17, 2021

Survey: 97% marketers say pandemic behaviours here to stay

As brands shift their marketing strategies from temporary adjustment to permanent transformation, WARC, the global authority on effective marketing, has released its Marketer’s Toolkit 2022: Global Trends Report, which brings together insights from a survey of 1,500 marketing executives, one-to-one interviews with more than 25 leading Chief Marketing Officers, and a review of WARC’s latest […]

November 12, 2021