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WARC, The Marketing Society form Knowledge Partnership

WARC, the global authority on marketing effectiveness, and The Marketing Society, the global community of progressive marketing leaders, have joined forces to form a new Knowledge Partnership, providing members of The Marketing Society with valuable insights and thought leadership on the latest trends and best practices of the marketing industry. At the heart of the […]

January 30, 2023

Forecast: UK adspend to rise 3.8% this year

The latest quarterly data from the Advertising Association/WARC Expenditure Report shows that UK adspend rose 4.3 per cent in Q3 2022, to a total of £8.5 billion (€9.6bn). This means spend during the first nine months of the year was up 10.8 per cent, at £25.3 billion. Additional report highlights include: –  OOH and cinema […]

January 27, 2023

Report: Global ad spend forecasts reduced by $90bn

The coming 12 months may usher in a new pattern for global advertising investment, according to marketing insight company WARC. Against a backdrop of economic crises, geopolitical complexity, spiralling inflation, supply chain disruption, and structural technology shifts, marketers are re-evaluating their approach. Ad spend is growing but at a slower pace. WARC’s latest forecast is […]

January 5, 2023

Forecast: Retail media ad spend at $122bn in 2023

A sustainable e-commerce strategy has quickly become integral to winning across online and offline platforms. In 2023 and beyond, e-commerce will not just be a section of the retail picture, but a defining element of its composition, according to WARC’s Future of Digital Commerce report. Gregory Grudzinski, Head of Content, WARC Digital Commerce, said: “In […]

December 14, 2022

Survey: 95% marketers expect to be impacted by recession

Marketing in a cost of living crisis, a shift in Big Tech strategies, and audience fragmentation are some of the big challenges for brands in 2023, as revealed by WARC’s Marketer’s Toolkit 2023: Global Trends Report. The 12th edition of The Marketer’s Toolkit brings together insights from a survey of 1,700+ marketing executives from around […]

November 9, 2022

Forecast: UK ad market to grow 9.2% in 2022

The UK’s advertising market will grow to reach £35 billion (€40.3bn) by the end of this year, according to the latest Advertising Association/WARC Expenditure report, based on direct data from UK media owners across the entire landscape. Although the 9.2 per cent growth rate is strong, it constitutes a downgrade of 1.7 percentage points from July’s […]

October 27, 2022

Survey: Multiscreening increasingly significant for marketers

WARC, a source for marketing insight, in association with MMA Global, a non-profit trade association architecting the future of marketing, have released The State of Modern Marketing in APAC report. The annual study provides a current snapshot into how the industry is driving growth and examines how marketers, agencies and media owners in the region […]

October 10, 2022

Research: Gen Z spend two-thirds of media time online

WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7 per cent) of total media time with digital channels, higher than any other age group. Gen Z is commonly defined as those aged between 13 and 25, although this report, titled WARC Global Ad Trends: Finding Gen Z, […]

October 6, 2022

Forecast: Ad spend to slow in 2023

Ad spend around the globe will rise 8.3 per cent in 2022, before slowing significantly in 2023. In its latest report, WARC, a provider of marketing insights, downgrades its expectations for global ad market growth by $90 billion (€90.4bn) in the face of a wider economic slowdown. These are the figures presented in WARC’s Ad […]

August 24, 2022

Report: Strong Q1 adspend for UK, but inflation biting

UK adspend rose 28.3 per cent to a total of £8.6 billion (€8.4bn) in the first three months of 2022, according to the latest AA/WARC Expenditure Report – 7.7 percentage points ahead of the previous forecast in April. While a rebound was expected in Q1 2022 as all media recovered in comparison to the lockdowns […]

July 28, 2022