Marketing in a cost of living crisis, a shift in Big Tech strategies, and audience fragmentation are some of the big challenges for brands in 2023, as revealed by WARC’s Marketer’s Toolkit 2023: Global Trends Report. The 12th edition of The Marketer’s Toolkit brings together insights from a survey of 1,700+ marketing executives from around […]

The UK’s advertising market will grow to reach £35 billion (€40.3bn) by the end of this year, according to the latest Advertising Association/WARC Expenditure report, based on direct data from UK media owners across the entire landscape. Although the 9.2 per cent growth rate is strong, it constitutes a downgrade of 1.7 percentage points from July’s […]

WARC, a source for marketing insight, in association with MMA Global, a non-profit trade association architecting the future of marketing, have released The State of Modern Marketing in APAC report. The annual study provides a current snapshot into how the industry is driving growth and examines how marketers, agencies and media owners in the region […]

WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7 per cent) of total media time with digital channels, higher than any other age group. Gen Z is commonly defined as those aged between 13 and 25, although this report, titled WARC Global Ad Trends: Finding Gen Z, […]

Ad spend around the globe will rise 8.3 per cent in 2022, before slowing significantly in 2023. In its latest report, WARC, a provider of marketing insights, downgrades its expectations for global ad market growth by $90 billion (€90.4bn) in the face of a wider economic slowdown. These are the figures presented in WARC’s Ad […]

UK adspend rose 28.3 per cent to a total of £8.6 billion (€8.4bn) in the first three months of 2022, according to the latest AA/WARC Expenditure Report – 7.7 percentage points ahead of the previous forecast in April. While a rebound was expected in Q1 2022 as all media recovered in comparison to the lockdowns […]

The pandemic has resulted in improved digital marketing capabilities – but driving growth in the digital age brings new complexities and marketing needs. WARC’s State of the Industry 2022: Modern Marketing in EMEA report, released in association with the MMA, the non-profit trade association, provides a current snapshot into how the industry is driving growth, […]

SoundOut, in partnership with the Music, Mind and Brain Research Group of Goldsmiths, University of London, has published the results of a year-long study into the emotional impact of music on consumers. The findings reveal the subconscious impact of music – and, crucially, how it differs from the conscious response. The report, titled A large-scale […]

A WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ to the health of the global ad economy. Advertising expenditure by Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix and Tencent in 2021 totalled $46.6 billion (€44.11bn), up 49.4 per cent year-on-year, accounting for 6 per cent of […]

About 95 per cent of linear TV advertising impressions were served to just 55 per cent of viewers in Q4 2021, according to smart TV data from viewership company Samba TV across the UK, the US, Australia and Germany. Although heavy TV viewers make up just 20 per cent of all households, they account for […]