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WARC

Report: 2021 strongest year ever for marketing budgets

WARC has released an annual review of its Global Marketing Index (GMI) over the 12 months of 2021. WARC’s GMI provides a monthly indicator of the state of the global marketing industry, by tracking and analysing current conditions among 1000+ marketers, including marketing budgets, trading conditions and staffing levels. Highlighting a remarkable year of recovery […]

February 1, 2022

Report: 2021 strongest year ever for UK ad market

The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected, with revised estimates for growth in 2021 standing at 26.4 per cent to reach a total of £29.7 billion (€35.6bn). The findings upgrade October’s projection for 2021 (+24.8 per cent) by 1.6 percentage points, equating […]

January 27, 2022

Survey: 77% marketers to spend more on online video

Digital budgets have grown strongly following Covid-19 disruption and marketer enthusiasm for online channels shows no sign of slowing, according to a WARC survey of more than 1,500 practitioners. Online video and social media lead the pack, with 77 per cent and 68 per cent of marketers, respectively, expecting to increase their investment in 2022. […]

December 6, 2021

Report: Global ad market sees record growth in 2021

New advertising spend forecasts for 100 markets show that the global ad market has largely weathered the impact of Covid-19, so far, and is on course to reach a value of $1 trillion in 2025, with more than half of this money paid to just three companies: Alphabet, Meta and Amazon. This is according to […]

December 2, 2021

Data: UK advertisers increase TV spend in pandemic

Advertising spend was decimated by the pandemic, with the UK’s ad market down by 7.2 per cent in 2020. However, although many businesses were forced to cut their advertising budgets, figures show that many significantly increased their investment in TV advertising in 2020 – and have continued in 2021. According to data from Nielsen, a […]

November 17, 2021

Survey: 97% marketers say pandemic behaviours here to stay

As brands shift their marketing strategies from temporary adjustment to permanent transformation, WARC, the global authority on effective marketing, has released its Marketer’s Toolkit 2022: Global Trends Report, which brings together insights from a survey of 1,500 marketing executives, one-to-one interviews with more than 25 leading Chief Marketing Officers, and a review of WARC’s latest […]

November 12, 2021

Report: UK ad spend to exceed £29bn this year

UK ad spend is expected to hit a record £7.9 billion in Q4, according to the latest Advertising Association/WARC Expenditure Report forecast; figures for the full year are now projected to be £29.3 billion (€34.7bn), representing annual growth of 24.8 per cent. The UK is on course to achieve the fastest ad trade recovery of […]

October 28, 2021

Analysis: TV ad-spend vs consumption inflated

WARC analysis of advertising spending forecasts for 100 markets worldwide, and the results of a survey by GWI of more than 715,000 consumers, show that advertiser spend on TV and social media is highly inflated in relation to daily consumption. These findings are by WARC, the international marketing intelligence service, as part of its new […]

October 21, 2021

Study: Audio investment gap for marketers

WARC, the global authority on marketing intelligence, has unveiled the results of a study conducted in collaboration with iHeartMedia, the US audio media company, on media consumption and audio investment in the US. The report highlights a divergence between consumption and investment. While 31 per cent of the average consumer’s media consumption is now audio, […]

September 22, 2021

APAC: Mobile marketing proves resilient in pandemic

After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved to be one of the most resilient media. Marketers in APAC, are incorporating a mobile-first approach driven by increased opportunities to reach consumers by social and m-commerce, driving up digital advertising budgets in the region to $120 billion […]

September 16, 2021