The consumer shift to digital media has accelerated in the past 12 months, with online channels now set to take a greater share of retail, and TikTok’s expansion into social commerce being an even greater challenge to established platforms such as Facebook. These findings from WARC, the international marketing intelligence service, are included in the […]
The latest Advertising Association/WARC Expenditure Report, which collects advertising revenue data across the entire media landscape, forecasts UK adspend will grow by 15.2 per cent in 2021 to reach a total of £27 billion (€31bn). This will recover the entirety of 2020’s £1.8 billion decline and is expected to precede a 7.2 per cent rise […]
Alphabet now accounts for just under one-half (48.1 per cent) of global online advertising spend, according to a WARC Data analysis of the company’s latest reports. The parent company of Google and YouTube saw advertising revenue across its platforms increase by $12.1 billion (+9 per cent) in 2020, capturing a larger share of a wider […]
The World Advertising Research Centre (WARC) in its latest report says that the Covid-19 pandemic has slashed about $63 billion (€52.6bn) from 2020’s ad-spend. WARC says there will be a 10.2 per cent fall in 2020 to about $557.3 billion. The research says that it will take two full years before the global ad-market to […]
Figures from the latest Advertising Association/WARC Expenditure Report forecast slower growth in 2021 than previously expected, with any gains made in 2021 unlikely to offset this year’s losses, meaning the UK’s ad market is not expected to have fully recovered until 2022. The report downgrades July’s 2020 forecast from a return-to-growth of 16.6 per cent […]
UK ad spend rose 2.9 per cent year-on-year in the first quarter of 2020, but the latest Advertising Association/WARC Expenditure Report points to an estimated 39 per cent slump in the second quarter as the impact of the Covid-19 crisis was felt across the industry. While the third quarter is expected to see relative improvement […]
Covid-19’s impact is being felt across all media channels, but mobile has remained the fastest grower at a time when the channel is being used more than ever, with nearly all marketers (94 per cent) surveyed in a report considering mobile ads effective. This is according to the State of the Industry: Mobile Marketing in […]