Advanced Television


WBD appoints Once Upon a Time, BigSmall agencies for Max

Warner Bros Discovery (WBD) has appointed entertainment creative advertising and marketing specialist, Once Upon a Time, and brand consultancy and creative agency, BigSmall, to handle the launch of Max, its enhanced streaming service. Max will launch in the first European countries beginning May 21st. Max brings together HBO Max’s programming, Discovery’s real-life entertainment and all […]

May 10, 2024

Disney, WBD to bundle streamers in US

Disney Entertainment and Warner Bros Discovery (WBD) have announced a new streaming bundle that includes Disney+, Hulu and Max. Beginning this summer in the US the streaming services will be offered together, featuring content from ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight, Warner Bros, and more. The new […]

May 9, 2024

WBD nears 100m streaming subs

Warner Bros Discovery (WBD) has reported results for the quarter ended March 31st. Q1 total revenues were $9.95 billion (€9.27bn). Revenues decreased 7 per cent ex-FX compared to the prior year quarter. Global streaming subscribers were at 99.6 million at the end of Q1, up 2 million on Q4. David Zaslav, President and Chief Executive […]

May 9, 2024

Fawesome adds WBD movies

Future Today, a specialist in CTV ad-supported solutions, has announced it will be bringing an initial 46 titles from Warner Bros Discovery to Fawesome. Featuring classic western and other movie genres with iconic talent for audiences to enjoy such as The Big Sky, The Cowboys, The Outriders and Saddle the Wind, additional titles will also […]

May 9, 2024

Max announces further European launches in June

Warner Bros Discovery (WBD) has announced that its Max streaming service will launch in France, Poland, the Netherlands and Belgium on June 11th. Customers in Belgium will initially receive early access before the full launch on July 1st.  Max launches in Iberia, the Nordics, and Central and Eastern Europe were previously confirmed to be on […]

May 7, 2024

WBD UK orders Taylor Swift vs Scooter Braun: Bad Blood

Warner Bros Discovery UK & Ireland has commissioned the latest instalment of its ‘vs’ series with Taylor Swift vs Scooter Braun: Bad Blood (w/t). The 2×60 docuseries, produced by Optomen, will explore the feud between global pop-superstar Swift and music industry mogul Braun, delving into the $300 million dispute after Braun bought the rights to […]

May 7, 2024

Refugee athletes to be backed by a new home crowd at Olympics

Warner Bros Discovery (WBD) is calling on Olympic fans across Europe to come together to pledge their support for the Refugee Olympic Team by creating a new ‘Home Crowd’ as the athletes prepare to compete in Paris this summer.  The Refugee Olympic Team was first created for Rio 2016 by International Olympic Committee (IOC) President […]

May 3, 2024

Canela Media announces new partnerships and more

Canela Media, a technology and innovation Hispanic multicultural media company, announced its plans for the coming year at the 2024 IAB NewFronts underscoring its commitment to investing in technology, data solutions, and content to engage and entertain Hispanic audiences in the US and Latin America. As the company celebrates its five-year anniversary, it highlighted growth […]

May 2, 2024

Fubo loses WBD channels

Fubo, the sports-first live TV streaming platform, has failed to renew its content agreement with Warner Bros Discovery (WBD) for networks including Discovery, HGTV, Food Network and TLC, among others, and to obtain licence rights for its Turner sports networks TNT, TBS and truTV. Fubo said offered WBD market rates for its content and, despite […]

May 1, 2024

Italy: Mediaset surpasses Rai in daily viewers

Average daily TV audiences in Italy dropped by 2.6 per cent in 2023 compared to 2022 to 8.22 million, while prime-time audiences declined by 2.5 per cent in the same period to 18.99 million, according to the Communications Authority (AgCom) For the first time, Mediaset (3.09 million or 37.6 per cent of the total) surpassed […]

May 1, 2024From Branislav Pekic in Rome