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WFA, EACA join CIMM/geta International Knowledge Exchange

The Coalition for Innovative Media Measurement (CIMM) and egta, have announced that the European Association of Communications Agencies (EACA) and the World Federation of Advertisers (WFA) have joined their International Knowledge Exchange. The Exchange, launched earlier this year by CIMM and egta, provides an opportunity for the international media and advertising industries to share insights […]

November 15, 2022

Report: Global advertisers show guarded optimism

Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to what was planned pre-pandemic, according to WFA’s latest Crisis Response Tracker. Fifty-four per cent of respondents are no longer deferring campaigns and levels of optimism about the current business environment have improved. Twenty-one per cent […]

October 6, 2020