Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organisations, has announced the general availability of Whip Media FASTrack, its new solution that gives FAST channels a single place to see their viewership and reporting data across all their channels and platforms at a title level. FASTrack will be […]

When it comes to streaming, FAST (free ad-supported television) continues to gain traction at a rapid rate among both American and international audiences. That surge in popularity, though, has also made it increasingly difficult for distributors to accurately manage data tied to FAST content. Whip Media – the leading enterprise software platform and data provider […]

Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organizations, announced on Tuesday it has been selected by VIZIO to help manage and streamline ad revenue reporting for WatchFree+, its free, ad-supported streaming service. VIZIO, one of the largest TV brands in the U.S. with over 17 million active […]

There are a number of big-name shows, like The Mandalorian (Disney+) and Succession (Sky/HBO), making their returns this March, as well as a handful of highly-anticipated new series like Daisy Jones & The Six (Prime Video) making their debuts, reports Whip Media. But the two shows leading Whip Media’s March Anticipation Report, which looks at […]

There are several reasons to believe The Last of Us – the new action-adventure series based on the popular video game of the same name – could be the next big hit for HBO, according to data shared by Whip Media. The key point: The Last of Us is poised to have the second-strongest opening […]

Which TV genres have gained (and lost) the most steam in recent years? Whip Media, a provider of consumer viewership data and engagement insights for movies and TV to the world’s largest entertainment organisations, took a close look at this very question. Sport-themed TV shows have easily seen the most growth, with there being an […]

The holiday TV season is upon us, and a survey from Whip Media looks at US viewers’ attitudes and behaviours toward made-for-TV holiday movies as networks and streamers are rolling out their seasonal titles. There are hundreds of new Christmas movies premiering in 2022 — and consumers of holiday movie content have a strong appetite […]

Ahead of MIPCOM, The Whip Media Exchange, the industry’s premier global licensing and research platform for film and TV content, has introduced several new features that transform the content licensing and planning process, enabling media companies to meet customers’ growing appetite for compelling content. The new features of the Whip Media Exchange provide multiple efficiencies […]

Disney+ has announced that Hocus Pocus 2 is the #1 film premiere on the streaming platform to date, but how does it compare to other streaming original film releases this year on competitive services? According to Whip Media, Hocus Pocus 2 came out on top again when compared to the most watched streaming original films […]

Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organisations, has announced that ITV Studios, the international content creator, producer and distributor, will utilise Whip Media’s platform for performance tracking of its popular entertainment content, including the company’s growing FAST (free ad-supported streaming TV) channels. ITV Studios, a part […]