There are several reasons to believe The Last of Us – the new action-adventure series based on the popular video game of the same name – could be the next big hit for HBO, according to data shared by Whip Media. The key point: The Last of Us is poised to have the second-strongest opening […]

Which TV genres have gained (and lost) the most steam in recent years? Whip Media, a provider of consumer viewership data and engagement insights for movies and TV to the world’s largest entertainment organisations, took a close look at this very question. Sport-themed TV shows have easily seen the most growth, with there being an […]

The holiday TV season is upon us, and a survey from Whip Media looks at US viewers’ attitudes and behaviours toward made-for-TV holiday movies as networks and streamers are rolling out their seasonal titles. There are hundreds of new Christmas movies premiering in 2022 — and consumers of holiday movie content have a strong appetite […]

Ahead of MIPCOM, The Whip Media Exchange, the industry’s premier global licensing and research platform for film and TV content, has introduced several new features that transform the content licensing and planning process, enabling media companies to meet customers’ growing appetite for compelling content. The new features of the Whip Media Exchange provide multiple efficiencies […]

Disney+ has announced that Hocus Pocus 2 is the #1 film premiere on the streaming platform to date, but how does it compare to other streaming original film releases this year on competitive services? According to Whip Media, Hocus Pocus 2 came out on top again when compared to the most watched streaming original films […]

Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organisations, has announced that ITV Studios, the international content creator, producer and distributor, will utilise Whip Media’s platform for performance tracking of its popular entertainment content, including the company’s growing FAST (free ad-supported streaming TV) channels. ITV Studios, a part […]

Netflix’s historical drama series The Crown saw a sharp increase in viewership this past weekend, following the death of Queen Elizabeth II, according to data from Whip Media. Key points from the data include:  Views increased exponentially for the show between September 9th and September 11th; In the UK, the show’s viewership increased more than […]

September is looking like a great month for TV fans, with several intriguing shows set to either debut or return this month. Of course, the biggest series coming out is Lord of the Rings: The Rings of Power which premiered on Prime Video on September 1st in the US. The show – which Amazon spent […]

Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organisations, has partnered with Vault AI, a predictive research company that delivers AI-powered consumer insights for leading streamers, TV networks and film studios. The announcement was made by Vincent Muscarella, Vice President of Sales at Whip Media and David Stiff, […]

Which ad-supported streaming services are viewers most satisfied with? A new Whip Media report, which included survey responses from about 2,500 US viewers, looked at that question. In particular, viewers were most satisfied with HBO Max’s ad-supported experience. Meanwhile, Hulu’s experience – due to a high level of viewer annoyance with their ads, left something […]