Research from kids and family AVoD network and digital studio WildBrain Spark, in partnership with Ipsos MORI, explores the influence of Generation Alpha – the first fully digital cohort of kids – and how their viewing habits and preferences impact purchasing decisions in US households. The report, The Streaming Generation: Shaping the Future of Family […]

A report on US family co-viewing trends and kids’ influence on video streaming in the home from premium kids’ and family AVoD network and studio WildBrain Spark and digital TV analyst company nScreenMedia, covers timely and topical trends across co-viewing, device usage, attitudes to video sources and ad-supported content. The headline data in the report, […]