Key US women’s sports have huge upside potential in rights value based on fan engagement relative to men’s sport when pegged to current rights value, according to research from Ampere Analysis. Ampere has calculated the difference in media rights deals for women’s and men’s US sports competitions based on value per engaged fans per game […]

The Women’s National Basketball Association (WNBA) has had a record-breaking year in 2024, thanks to Indiana Fever’s addition of rookie Caitlin Clarke. The hype around this young superstar has created rivalries that raised the intensity and competition of games, which has attracted more viewership from sports fans across the US and resulted in a new […]

The growth of women’s sports viewership was brought to the forefront during the 2024 March Madness tournament, reports Samba TV. In fact, for the first time in a March Madness tournament, the women’s Championship Game surpassed the men’s Championship Game in viewership, with 21 per cent more US households watching the South Carolina vs Iowa […]

TNT Sports and the Women’s National Basketball Association (WNBA) have announced a multi-year deal to air WNBA games in the UK and Ireland. Fans will be able to watch at least 16 regular-season WNBA games each season live and on-demand via TNT Sports and discovery+ as the 12 teams battle it out for the WNBA […]

Prime Video and the Women’s National Basketball Association (WNBA) have announced a multi-year rights extension in which Prime Video will continue to be the exclusive national streaming partner of 21 WNBA games each season, including the Championship Game of the WNBA Commissioner’s Cup presented by Coinbase. The 2023 WNBA Commissioner’s Cup attracted the largest audience […]

Analysis from Omdia reveals the FIFA Women’s World Cup to be the most valuable women’s competition globally in terms of media rights with revenues of $70-100 million expected in 2023. The research published ahead of the tournament which kicks off on July 21st identified seven of the top-11 most valuable women’s events are football league championships, reflecting […]

Roku is launching an all-new Women’s Sports Zone, making women’s sports more accessible and discoverable. “The popularity and demand for women’s sports is greater than ever, and at Roku, we continue to commit to elevating this important programming for our customers,” said Kelli Raftery, Roku’s Vice President, Global Communications. “At a time when it is harder […]

The Women’s National Basketball Association (WNBA) and The E.W. Scripps Company have signed a multi-year agreement to televise games on Friday nights during the regular season on ION, a national entertainment network that reaches every US TV household over-the-air and on all major pay-TV and connected TV services. WNBA Friday Night Spotlight on ION will […]

Meta has announced an extended partnership with the NBA and WNBA. Basketball fans will be able to watch more than 50 upcoming games in XTADIUM and Meta Horizon Worlds with a Meta Quest VR headset. XTADIUM allows users to get closer to the action with high-quality video and the ability to host watch parties with friends. Additionally, […]

Prime Video has announced a new deal with the Seattle Storm of the WNBA, becoming the official streaming service of the Storm, and one of the first US streamers to hold local broadcast rights with a WNBA team. Approximately 30 Storm games will be available to Prime Video customers throughout Washington state. The Storm season […]