ESPN has sold a majority interest in X Games, the global action sports franchise it founded in 1995 that made household names of skateboarders, snowboarders, BMX riders and freestyle motocross athletes. As part of a multiyear agreement, MSP Sports Capital, a New York City-based private equity firm with investments in McLaren Racing Limited and four […]

In the first action sports event to take place in North America since the pandemic put large events on hold, X Games Aspen 2021 content across ESPN, ESPN2 and ABC experienced double-digit viewership increases on television and triple-digit growth on social and digital media platforms. Driven by the rise of young talent, with six of […]