Since the announcement in April 2022 that Elon Musk would be buying Twitter (now X), it’s safe to say that it’s become one of the most talked about social media platforms on the market. With name changes, new features being added (and removed) and plenty of controversy, it’s been a lively year for X. But […]

Despite concerns about the economy, the majority of marketers (61 per cent) are optimistic and expect business to be better next year than the current year, according to The Voice of the Marketer 2024, a report by WARC. With global marketing investment set to increase 8.2 per cent in 2024 to top $1 trillion for […]

Tubular Labs, the social video intelligence company, has released new October US viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership, and minutes watched for trending video categories, creators and more. Tubular found that interest in the news category spiked last month with minutes-watched increasing far more than unique viewership. […]

With ad spend growth slowing, research from marketing efficiency platform Lunio reveals an emerging threat to dwindling budgets – invalid traffic (IVT). In 2024, advertisers are set to waste over $71 billion (€65.3bn) on traffic generated by invalid activity, including bots and automated scripts –  an increase of 33 per cent from 2022. The research […]

Elon Musk has said his social media platform X, formerly Twitter, will soon launch two premium subscription tiers. “Two new tiers of X Premium subscriptions launching soon. One is lower cost with all features, but no reduction in ads, and the other is more expensive, but has no ads,” Musk said in a post on […]