Captify, the Search Intelligence Platform for the open web, has announced that Mike Welch will become Chief Executive Officer, succeeding Captify co-founder Dominic Joseph, who will remain on the Board of Directors. In his previous role as Executive Vice President and General Manager of Xandr, Welch was responsible for leading all aspects of the business […]
Channel 4 will be the first UK broadcaster to offer brands the option of using the automated ad buying platform Xandr, a part of Microsoft Advertising, having added it to its suite of demand side platforms. The programmatic innovation gives advertisers the ability to automate fully the delivery of digital campaigns to attentive All 4 viewers […]
The Coalition for Innovative Media Measurement (CIMM) has announced the appointment of Pete Doe, Chief Research Officer at Xandr to its Board of Directors. Doe was selected and appointed following votes by the Advertising Research Foundation and by CIMM’s Board, in August. With more than 30 years of experience in market research, audience measurement, and […]
tvScientific, the connected TV performance advertising platform, has appointed Matthew Koontz as Head of Product. Koontz will lead development of tvScientific’s sophisticated CTV platform advertising experience by accelerating innovation in CTV buying and AI-led optimization and attribution. He will report to tvScientific’s Co-Founder and CPO David Koye. Koontz’ mandate encompasses end-to-end leadership of tvScientific’s product […]
Xandr has announced a new standardized and flexible data framework, in collaboration with some of the industry’s leading data providers, 605, Comscore, EDO, Samba TV, TVision and VideoAmp. This capability will enable customers to seamlessly activate their preferred viewership or engagement data currency for data-driven linear campaigns using Xandr’s buy and sell-side advanced TV platforms, […]
Xandr has announced the launch of Inventory Library on its Invest DSP. Inventory Library offers an innovative deal discovery and activation workflow with intuitive, visual navigation and unmatched searchability. When using Inventory Library on Invest DSP, buyers have access to premium, curated deals from hundreds of publishers across multiple sell-side platforms (SSPs), organized in catalogs. […]
605, a global player in television and cross-platform measurement, analytics and attribution, has announced the availability of Advanced Audiences delivered through 605 EXCHAN6E. Advanced Audiences – the first road-mapped deliverable from 605’s new media trading currency – will be available to customers using Xandr’s sell-side and buy-side advanced TV platforms, Monetize TV and Invest TV, […]
As it continues its asset disposal, AT&T has agreed to sell its global programmatic advertising marketplace, Xandr, to Microsoft. The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers. As the digital landscape evolves in a post-cookie world, Microsoft, with Xandr, says […]
Xandr, AT&T’s advanced advertising company, has announced the release of a new feature on its platform, described as content metadata for video. The new feature aims to help publishers improve monetisation of their premium video supply through standardised content descriptors. Whilst contextual solutions for programmatic have historically been built for the web, where a text-based […]
Comscore has announced that its UK and EMEA clients can now access Comscore Predictive Audiences – the cookie-free, audience targeting solution that enables advertisers to reach audiences based on granular behaviours through privacy-friendly, AI-driven contextual signals – via Xandr Curate, a product of AT&T’s advanced advertising company. This alliance now makes Comscore Predictive Audiences available […]