Advanced Television

Xandr

TAG certifications up 87% YOY

Digital advertising brand safety programme The Trustworthy Accountability Group (TAG) has revealed that the number of certification seals held by companies rose by 87 per cent over the same points in 2020, as companies worldwide required their supply chain partners to comply with TAG’s Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Brand […]

March 9, 2021

Xandr shares comprehensive approach to identity

Xandr has shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs. Xandr is laying the groundwork for agnostic interoperability for identifiers, so its clients can work flexibly with first-party data, including authenticated user data, and industry identity solutions, […]

March 3, 2021

Xandr launches CTV Guide to improve ad understanding

Digital video ad spend is dramatically increasing in the UK, yet more than four in 10 (41 per cent) of digital video advertisers and buyers say that a lack of understanding of the ecosystem is one of the key barriers to greater adoption. In a study conducted by Xandr, more than half (57 per cent) […]

January 28, 2021

Meetrics partners with Xandr

Xandr, AT&T’s advanced advertising company and Meetrics, the European measurement and analysis company, are developing a joint solution for more precise control of the programmatic purchasing of advertising displays. With the integration of Meetrics’ technology into Xandr’s purchasing platform, Xandr Invest, advertisers and agencies now have the ability to control the effectiveness of their advertising […]

November 24, 2020

Xandr’s invest TV platform gains momentum

Xandr has announced growing engagement with its Invest TV platform by both advertisers and media companies, since its launch in March 2020. High-demand networks from A+E Networks and Crown Media Family Networks are now participating in automated audience-based selling. Major brands, including AT&T, are in planning, buying, and execution stages for multiple campaigns in which […]

November 20, 2020

Now AT&T puts Xandr on sale

Ad company Xandr is the the next candidate for reducing AT&T’s $150 billion+ debt, according to Reuters. Xandr came out of AT&T’s $1.6 billion acquisition of ad tech firm AppNexus in 2018. It is meant to give advertisers targeting through AT&T consumer data across phone, Internet and TV services. AT&T spent $135 billion including the […]

September 2, 2020

Report: Connected TV advertising shows promise in EU

AT&T’s advanced advertising company Xandr, in partnership with the IAB Europe, has released an industry insider report and the results of a region-wide industry survey on Connected TV(CTV) in Europe. In the industry insider report, Xandr and its team of experts have explored the primary opportunities and challenges of CTV advertising. The report offers an […]

June 18, 2020