Advanced Television


XITE appoints Verkerk as Chief Growth Officer

Music television streaming service, XITE, has announced that Stefan Verkerk will be joining their management board as Chief Growth Officer and shareholder. Verkerk brings with him a wealth of experience in the tech and media industry. He was previously CFO and founding shareholder of WeTransfer, where he was instrumental in driving the company’s growth and […]

June 14, 2023

Azerion, XITE ad sales partnership

Azerion has announced a Connected TV (CTV) partnership with XITE, a music video platform that provides interactive TV and streaming services, offering a personalised music television experience to their audience. The advertising inventory on XITE’s TV channels and interactive TV app, will be offered directly and programmatically through Azerion’s in-house supply-side platform, Improve Digital. “We […]

May 24, 2023

XITE goes on a FAST-spree with Amagi

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, has announced that it has created 21 new FAST channels for music video brand XITE. These channels cater to various genres of music – pop, rock, country, R&B and more. Amagi is distributing the channels to the Free Ad-supported Streaming TV (FAST) […]

February 23, 2023

XITE launches new music channels on Pluto TV

XITE, the music video platform, has launched three linear music video channels on ad-supporting streaming service, Pluto TV. The channels will focus on rock, country and gospel. XITE Rock features iconic rock and metal classics, as well as future legends and tracks from the alternative scene. The XITE Classic Country channel offers Country music video […]

February 16, 2023By Nik Roseveare

Extreme E extends partnership with XITE ENERGY

Extreme E has extended its partnership with XITE ENERGY for Season 2, ensuring the nootropic energy drink remains the Championship’s Official Energy Drink Partner.XITE ENERGY harnesses the power of all-natural ingredients like ginseng and natural caffeine to lift your mental and physical performance without a post-boost crash.As well as packing a sugar-free punch in a […]

February 10, 2022

XITE launches on Cox’s Contour service

International music video service XITE has announced it is available on Cox Communications’ Contour services. Contour customers in the US can now stream XITE’s full catalogue of music videos from today’s most popular artists across all major and top independent labels. Viewers can also tune in to almost 100 curated channels, like and skip videos, […]

September 23, 2021

XITE music video channels on Samsung TV Plus

Global music video platform, XITE, and Samsung have announced XITE’s first ad-supported linear distribution deal in North America. Partnering with Samsung, XITE will launch four music video channels on the Samsung TV Plus service. XITE’s Rock On and Just Chill channels have already launched, with two additional channels to be announced at a later date. […]

August 17, 2021

Bryson Tiller transports audiences with virtual livestream powered by disguise and Unreal Engine

Xite Labs utilised the disguise Extended Reality (xR) workflow, powered by a gx 2c media server and rx real-time rendering platform, to bring to life a myriad of virtual worlds in Unreal Engine for rapper Bryson Tiller’s ‘Trapsoul World Series’ live streamed concert. Shot at Xite Labs’ xR stage in LA, the concert accentuated the artist’s unique musical […]

June 7, 2021

smartclip partnership with XITE

smartclip, the European open adtech development unit for broadcasters and streaming services, has added the Connected TV channel of Dutch music TV provider XITE to its CTV line-up. The channel is available for free within TV+ offerings of leading TV devices and directly on the XITE TV app. The XITE channel is a blend of […]

February 18, 2021

Vevo, XITE launch music video app on Apple TV

Vevo, the music video platform, has announced a partnership with XITE to launch a new music video experience for Apple TV. Over the past year, Vevo has been working with XITE to effectively monetise its native music video connected TV apps through an ad sales partnership in the US and Europe. The two companies are now […]

October 15, 2020