tvScientific, the performance advertising platform for connected TV (CTV), has released a study which finds that 60 per cent of marketers agree they feel more pressure to show outcomes and return on ad spend (ROAS) from holiday campaigns this year – with 70 per cent agreeing that improved brand awareness and increased sales are important […]
Prime Video has announced that the Spanish Original film Your Fault will be released exclusively worldwide on December 27th, following the success of My Fault, which launched on Prime Video in 2023. The film, based on the first book of the New York Times best-selling Culpable book trilogy written by Mercedes Ron, was among the top 10 most watched titles in more than […]
The BBC and Magic Light Pictures have announced Tiddler, a new animation from the UK’s leading picture book creators Julia Donaldson and Axel Scheffler. The story of Tiddler, a little fish with a big imagination, will air on BBC One and BBC iPlayer this Christmas. Tiddler is the story of a small grey fish with a big imagination who gets lost in the deep […]
LG Ad Solutions has released a report titled Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2024, which reveals that over a third (37 per cent) of CTV users plan to start their holiday shopping in October or earlier this year – with 60 per cent stating they’ll start before Thanksgiving. In addition, 40 […]
To celebrate the 50th anniversary of Slade’s Christmas hit single Merry Xmas Everybody, first topping the UK charts on December 15th 1973, PRS for Music reveals the legendary band’s seasonal classic continues to be a firm favourite around the world, notching up plays in 139 countries. Merry Xmas Everybody is most popular in its home […]
Streaming service Prime Video has delved into the heart of holiday traditions, uncovering the perfect blend of cocktails, snacks, and iconic movie meals that create the perfect holiday streaming experience. A US survey found that 70 per cent of Americans agree that a festive cocktail or adult beverage takes a holiday movie marathon to a […]
On December 1st, Pluto TV, the ad-supported streaming television, celebrated its one-year anniversary in Canada as the largest FAST platform in the country pacing at over 1 billion total viewing minutes (TVMs) monthly. Since entering the Canadian market, Pluto TV in Canada has added over 50 new full-time channels, is available across 11 distribution partners, […]
Viaplay will premiere its first Dutch film, a comedy set around a Christmas dinner where nothing goes as planned, in late 2023. Jacqueline Blom (‘Black Widow’), René van Zinnicq Bergman (‘Smeris’), Georgina Verbaan (‘Klem‘), Barbara Sloesen (‘Something About Love’), Kiefer Zwart (‘Good Times, Bad Times’) and Stefanie van Leersum (‘Woensel West’) in the leading roles, […]
Say It Now, the voice assistant adtech firm, has partnered with Tesco, the UK supermarket chain, to deliver its first-ever actionable audio smart speaker advertising campaign that enabled UK customers to access special offers and set notifications as part of The Tesco Christmas Party campaign. During the festive season, smart speaker listeners who heard the […]
Ameca, one of the world’s most advanced robots, will deliver Channel 4’s Alternative Christmas Message for 2022, in a speech generated entirely by Artificial Intelligence (AI). During the address, Ameca will speak about the highs and lows of the year gone by as well as being questioned about humans. Ameca says we should be “neither […]