Advanced Television


Silver Spoon, Schrom open XR studio in New York

Mixed reality experts Silver Spoon and production house Schrom have partnered to launch a new Extended Reality stage in New York. Meeting a growing demand for fully-equipped virtual production (VP) venues on the East Coast, XR New York will provide content producers from the entertainment industry – including broadcasters, filmmakers, agencies and brands – with […]

February 15, 2022

Foo Fighters post-Super Bowl VR concert

Rock group Foo Fighters will be playing an exclusive concert in Horizon Venues Immediately following this year’s Super Bowl on February 13th. The event will be produced by Supersphere, and directed by celebrated music video director Mark Romanek. Shot specifically for multi-format in VR and 2D, with cameras of multiple geometries positioned around the stage […]

February 9, 2022

BBC Sport brings XR to audiences for Beijing 2022 with Vizrt

Vizrt, the home of software-defined visual storytelling solutions, is working with BBC Sport to deliver a virtual set graphics ecosystem in Salford to cover the Beijing Winter Games. BBC Sport’s integrated system will bring sports fans unprecedented access to the sports action happening in China this February. By utilizing Vizrt’s Viz Engine 4 coupled with […]

January 31, 2022

disguise, Moment Factory launch collab to drive innovative storytelling

disguise, the technology platform enabling visual experiences at the highest level, and a multimedia production company, Moment Factory, have launched a collaboration to combine their expertise in extended reality (xR) experiences and enable new storytelling possibilities in the music, live entertainment and broadcast industries. As the pandemic accelerated the adoption of virtual production across the […]

January 12, 2022

disguise powers xR experience for AT&T’s 5G NBA courtside concert series

xR specialists All of it Now (AOIN) used disguise gx2cs to immerse viewers of the NBA Conference Finals in an extended reality (xR) concert experience custom-designed to reflect the unique style of each of the four performing artists. AT&T, the Official 5G Wireless Network Partner of the NBA and presenting partner of the NBA Conference […]

December 7, 2021

SCAD uses disguise for the new University’s Savannah Film Studios xR Stage

Savannah College of Art and Design (SCAD) has opened a new xR stage for virtual production powered by disguise vx 4 and rx II media servers, as part of a landmark 10.9-acre expansion project of the university’s Savannah Film Studios, with a Hollywood-style film backlot. The expansion will make SCAD’s Savannah Film Studios the largest, […]

November 9, 2021

Blue Node relies on disguise xR

Paris-based creative studio Blue Node Paris, which specialises in real-time virtual environments, together with Pure View XR Studio and D/Labs, used the disguise Extended Reality (xR) workflow as an essential solution for shooting forty-three musical numbers in four days for the French TV show “La Soirée Extraordinaire”, immersing several well-known French musical artists in otherworldly […]

November 1, 2021

New Metaverse studio, Prox & Reverie, officially launches

Formed by XR innovator, Martin Taylor, and ex-Disney EP, Alistair Maclean-Clark, Prox & Reverie is a new venture in XR production and immersive entertainment. Prox and Reverie aim to provide a complete service to creatives and brands looking to effectively harness the power of mixed reality technology. This includes an entirely new purpose-built studio system […]

October 26, 2021

disguise is powering the return of live theatre

Theatres around the world are opening their doors with disguise’s industry-standard hardware-on-software platform sitting at the heart of various productions. Here are a few noteworthy productions that have resumed their ongoing tours or have opened up in new countries since the onset of the pandemic: Beetlejuice opens in Korea Opening in July 2021, Beetlejuice will […]

October 26, 2021

Accedo partners with Nreal

Accedo has partnered with the Augmented Reality (AR) glasses brand Nreal, to deliver Extended Reality (XR) viewing for video consumers. This partnership enables OTT providers to bring binge-worthy content to Nreal’s lightweight AR glasses. Accedo XR, is a cross-platform solution that allows video providers to launch Extended Reality (XR) experiences, using templated designs. Using Accedo […]

October 21, 2021