Advanced Television

Yahoo

DirecTV, Yahoo ad tech partnership

DirecTV Advertising and Yahoo have formed a strategic partnership with the aim of unlocking new value for advertisers across linear TV and digital. Against the backdrop of an increasingly fragmented advanced TV landscape, the pair are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory. In working […]

June 21, 2022

Limelight completes acquisition of Edgecast

Limelight has completed the acquisition of Edgecast from Yahoo. The combined company will operate as Edgio. A press release from Edgio said that its solutions will “combine the power of the world’s best performing edge platform with the most complete set of capabilities for web applications, APIs and video content – continuing on its strategy […]

June 16, 2022

Australia: Yahoo partners with Samba TV

Yahoo has announced a partnership in Australia with Samba TV, the global omniscreen advertising and analytics company. The new deal provides advertisers with a holistic cross-screen view, connecting traditional offline television audiences with the online world. Samba TV’s first-party Smart TV data is now integrated into the Yahoo DSP to help advertisers maximise their advertising […]

April 13, 2022

Limelight to acquire Edgecast

In a move that it says will create a “global leader in edge enabled software solutions”, content delivery specialist Limelight Networks has entered into a definitive agreement to acquire Yahoo’s Edgecast, a provider of edge security, content delivery and video services, in an all-stock transaction. The transaction values Edgecast at approximately $300 million (€275.7m), or […]

March 7, 2022

Survey: US sports viewers frustrated with ‘live’ streams

US sports viewers are frustrated with latency issues when watching a ‘live’ sporting event according to research conducted by Phenix, When shown a video that depicts delays at various intervals compared to the live feed at the stadium, US sports viewers were frustrated with the delays in the stream while watching the game. Of those […]

January 26, 2022

Airey appointed Channel 4 interim Chair

UK broadcast regulator Ofcom has announced the appointment of industry veteran Dawn Airey as Channel 4’s interim Chair, replacing current Chair, Charles Gurassa, who departs on January 27th 2022. Airey joined the Channel 4 Board in December 2021 as a non-executive director. Her career includes roles as Chair and CEO of Channel 5, Managing Director […]

January 25, 2022By Colin Mann

Haystack News expands to 400+ news providers

Haystack News, an ad-supported streaming service that connects US viewers with hyper-relevant local, national and world TV news, has announced the service now offers content from more than 400 providers on its Haystack News streaming AVoD platform, and will surpass more than 50 live news channels this January. Haystack News launched live news as a […]

January 25, 2022

Little Dot Studios appoints two agency sales heads

Digital content agency and media network Little Dot Studios (an All3Media company) has appointed Sarah McKelvey and Emma Gronow to Head of Agency Sales, UK and Head of Agency Sales, ANZ respectively, following a period of accelerated growth. Reporting to Chief Sales Officer & MD, International, Wayne Davison, McKelvey and Gronow will be responsible for […]

January 25, 2022

Taiwan: 53bn minutes streamed in Q2

Total streaming minutes measured across AVoD, SVoD and live streaming platforms increased to ~53 billion in Q2 2021, representing a ~2.3 billion net quarterly growth in minutes, according to a report published by Media Partners Asia (MPA). The report, titled Taiwan Online Video Consumer Insights & Analytics, leverages MPA’s proprietary AMPD Research platform to measure […]

August 2, 2021

Disney restructures & expands tech team

Disney Media & Entertainment Distribution (DMED) Technology has added several new leaders to its ranks and realigned itself to support Disney’s growth, the ways in which it connects consumers with its brands and content, the collection of technological talent, and the needs of the DMED segment and The Walt Disney Company – both today and […]

May 26, 2021