Yahoo Advertising has announced advancements in its publisher-direct offering, Yahoo Backstage, including the integration of premium publishers, such as DirecTV, The EW Scripps Company, LG Ad Solutions, Mediavine, Realtor, TelevisaUnivision and Warner Bros Discovery (WBD), among others. Nearly 40 of the over 100 premium publishers participating in Yahoo Backstage are Connected TV (CTV) publishers. This […]
Quickplay has announced the latest stage in the expansion of its worldwide footprint with the establishment of a new office in Europe and the naming of media, sports and technology veteran Wim Ponnet as President, EMEA. The new office will address heightened industry demand for cloud-native, open architecture OTT solutions. These solutions have been proven […]
Yahoo Advertising has announced the launch of Edge-2-Edge, a new collection of premium formats designed to offer advertisers an opportunity to maximise their exposure and engagement on Yahoo properties. With the capability to fill any screen from edge to edge, it aims to provide a seamless viewing experience across all device types. “The introduction of […]
Yahoo Advertising has announced strategic partnerships with FreeWheel and Magnite for its streaming ad server SpringServe, and Publica by IAS, to enable direct server-to-server connections with direct-to-publisher offering Yahoo Backstage. The move allows connected TV (CTV) publishers to more seamlessly extend their premium inventory through Yahoo Backstage. It also further solidifies Yahoo Advertising’s commitment to […]
Brightcove, the streaming technology company, has announced an agreement where media and tech giant Yahoo will leverage and broadly integrate Brightcove’s streaming technology platform across its portfolio of digital properties. As the exclusive streaming technology provider for Yahoo, Brightcove will power its video streaming from end to end, supporting its huge consumer demand. “As a […]
Yahoo has announced a strategic partnership with Samba TV, a specialist in TV data and analytics, to provide advertisers with a holistic advanced TV solution to enhance omni-screen campaign targeting and measurement within the Yahoo DSP for the first time across the UK and Canada. The deal is part of an extension and renewal of an […]
Yahoo and Publicis Media have published a study, CTV Ad Attention & Receptiveness, aimed at answering important questions, including: Does CTV ad attention and receptiveness vary by environment, such as time of day, seasonality, streaming application, genre, and contextual relevance? How do consumers respond to different executional strategies, such as ad length/type, pod position, frequency […]
Yahoo is the latest tech giant to announce significant lay-offs, with plans to cut more than 20 per cent of its total 8,600 workforce as part of a major restructuring. The veteran online brand is reorganising its advertising unit, which will lose more than half of the department by the end of 2023. “These decisions […]
Sports media company, Sunset+Vine, has announced that Raj Mannick will join the company as Head of Digital. Mannick will start the role in January 2023 with a remit to accelerate the growth of the digital side of the business. He will be responsible for building on the company’s track record in providing a range of […]
Yahoo is expanding its partnership with DirecTV Advertising to include set-top box (STB) data, backed by privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DirecTV households in the US to optimise planning, activation and measurement of digital campaigns across DirecTV and non-DirecTV […]