Advanced Television


Study: Consumers welcome ads in CTV environments

Yahoo and Publicis Media have published a study, CTV Ad Attention & Receptiveness, aimed at  answering important questions, including: Does CTV ad attention and receptiveness vary by environment, such as time of day, seasonality, streaming application, genre, and contextual relevance? How do consumers respond to different executional strategies, such as ad length/type, pod position, frequency […]

March 21, 2023

Yahoo to cut over 20% of workforce

Yahoo is the latest tech giant to announce significant lay-offs, with plans to cut more than 20 per cent of its total 8,600 workforce as part of a major restructuring. The veteran online brand is reorganising its advertising unit, which will lose more than half of the department by the end of 2023. “These decisions […]

February 10, 2023

Sunset+Vine names Mannick Head of Digital

Sports media company, Sunset+Vine, has announced that Raj Mannick will join the company as Head of Digital. Mannick will start the role in January 2023 with a remit to accelerate the growth of the digital side of the business. He will be responsible for building on the company’s track record in providing a range of […]

December 13, 2022

Yahoo, DirecTV STB data deal

Yahoo is expanding its partnership with DirecTV Advertising to include set-top box (STB) data, backed by privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DirecTV households in the US to optimise planning, activation and measurement of digital campaigns across DirecTV and non-DirecTV […]

October 17, 2022

Yahoo, Comscore partnership

Yahoo has announced a partnership with Comscore to give Yahoo DSP advertisers additional and enhanced brand safety and suitability controls for connected TV (CTV) campaigns. Additionally, contextual segments – leveraging categories like TV genre – support campaign relevancy and reach within identity-less CTV app environments. “The CTV landscape continues to see tremendous growth, and as […]

August 19, 2022

DirecTV, Yahoo ad tech partnership

DirecTV Advertising and Yahoo have formed a strategic partnership with the aim of unlocking new value for advertisers across linear TV and digital. Against the backdrop of an increasingly fragmented advanced TV landscape, the pair are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory. In working […]

June 21, 2022

Limelight completes acquisition of Edgecast

Limelight has completed the acquisition of Edgecast from Yahoo. The combined company will operate as Edgio. A press release from Edgio said that its solutions will “combine the power of the world’s best performing edge platform with the most complete set of capabilities for web applications, APIs and video content – continuing on its strategy […]

June 16, 2022

Australia: Yahoo partners with Samba TV

Yahoo has announced a partnership in Australia with Samba TV, the global omniscreen advertising and analytics company. The new deal provides advertisers with a holistic cross-screen view, connecting traditional offline television audiences with the online world. Samba TV’s first-party Smart TV data is now integrated into the Yahoo DSP to help advertisers maximise their advertising […]

April 13, 2022

Limelight to acquire Edgecast

In a move that it says will create a “global leader in edge enabled software solutions”, content delivery specialist Limelight Networks has entered into a definitive agreement to acquire Yahoo’s Edgecast, a provider of edge security, content delivery and video services, in an all-stock transaction. The transaction values Edgecast at approximately $300 million (€275.7m), or […]

March 7, 2022

Survey: US sports viewers frustrated with ‘live’ streams

US sports viewers are frustrated with latency issues when watching a ‘live’ sporting event according to research conducted by Phenix, When shown a video that depicts delays at various intervals compared to the live feed at the stadium, US sports viewers were frustrated with the delays in the stream while watching the game. Of those […]

January 26, 2022