Advanced Television

YouGov

Channel 4 commissions Troy Deeney – Where’s My History?

Birmingham City FC Captain Troy Deeney’s high profile campaign to make the teaching of Black, Asian and Minority Ethnic histories and experiences mandatory in the school curriculum will be featured in a new sixty-minute documentary to be aired next month on Channel 4 and produced by SBX Studios. Frustrated by the lack of diversity taught […]

April 8, 2022

Survey shows site blocking benefits

Trade association Asia Video Industry Association’s Coalition Against Piracy’s (CAP) most recent YouGov consumer surveys show that while piracy continues to be a major concern around the Asia Pacific region, particularly in Vietnam, Malaysia and the Philippines where 61 per cent of consumers admit to accessing pirate services in each country, site blocking, and in […]

March 23, 2022By Colin Mann

Survey: C4 best broadcaster for indies

A YouGov survey has shown independent production companies rate Channel 4 as the best broadcaster to work with. The results of the Channel 4 Indie Survey, undertaken by YouGov and which received more than 100 responses, also showed that Channel 4 has consistently improved in its dealings with indies since 2019. Channel 4 received the […]

March 21, 2022

Survey: 64% Americans favour TV news

Nearly two-thirds (64 per cent) of Americans prefer consuming news on TV, ahead of newspapers, digital, and social platforms. In a recent survey conducted by YouGov on behalf of Samsung Electronics America, respondents confirmed that TV viewing across the US remains overwhelmingly strong, with local news leading the pack with 62 per cent, followed by […]

February 21, 2022

Survey: US sports viewers frustrated with ‘live’ streams

US sports viewers are frustrated with latency issues when watching a ‘live’ sporting event according to research conducted by Phenix, When shown a video that depicts delays at various intervals compared to the live feed at the stadium, US sports viewers were frustrated with the delays in the stream while watching the game. Of those […]

January 26, 2022

Survey: 1 in 20 young adults watch BBC live

Only one in 20 of those aged 18-30 said that they watched any BBC television channels live every day, compared with close to half of the over-65s, according to a YouGov survey for the Sunday Times. The survey found that more than a third of under-30s said they “never” watched any BBC programming live, compared […]

January 24, 2022By Colin Mann

Die Hard joins Disney+ Xmas lineup, amidst debate

To celebrate Die Hard launching on Disney+, YouGov has conducted a nationwide survey answering the question that family and friends debate each festive season, “Is Die Hard a Christmas movie?” Over 2,000 adults (18+) from across the UK took part in the survey. The 1988 Oscar nominated movie stars Bruce Willis as a New York […]

December 3, 2021By Nik Roseveare

Netflix tops YouGov’s Best Brand Rankings 2021

YouGov analysis reveals Netflix as the best ranked brand amongst consumers in the UK. The 2021 rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation. In the UK, the best brand was […]

November 16, 2021

Collins Cup sees 5x audience growth

The Professional Triathletes Organisation (PTO) has announced global broadcast viewing figures for The Collins Cup, the PTO’s inaugural flagship event which took place on August 28th in Šamorín, near Bratislava, Slovakia, which have surpassed expectations. The PTO has worked alongside YouGov Sport – global sports, sponsorship and entertainment research company – to gather audience data […]

October 25, 2021

Extreme E generates €47m economic impact for first event

YouGov Sport, the international research and data analytics organisation, has revealed its overall assessment of the economic impact of Extreme E’s inaugural event in Saudi Arabia in April, calculating the total to be more than €47 million – the total economic boost the X Prix contributed to the host country. Using its unparalleled access to […]

September 15, 2021