America’s trust in the media has plateaued over the last few years with only around one-in-three Americans saying they trust the news. Harrison & Hunter Agency Partners, the digital PR & content marketing agency, visualised the percentage of Americans who trust (or distrust) various news organisations. Data is sourced from a 2024 YouGov survey commissioned […]
Moloco, a specialist in operational machine learning (ML) and performance advertising, together with independent research company YouGov, has announced the findings of the Consumer Perceptions of Ads on Streamers Survey 2024. More than 1,000 consumers in the U.S. were surveyed for their perspective on advertising on streaming media platforms. Overall, the results signal a tipping point […]
A YouGov survey commissioned by EE has revealed that two fifths (38 per cent) of kids aged 6-15 will copy behaviour of adults, online and offline, if they see it is positively reinforced, even if they think it’s wrong. Furthermore, the research highlights the true exposure to hate that kids suffer with today across the […]
Racing series Extreme E delivered significant audience growth in 2023, rising to a global audience of more than 144 million viewers, according to an analytics report from YouGov. The increase in the series’ audience figures stems from a thrilling third season, where a record five-teams competed for the 2023 Extreme E championship at the final […]
Integral Ad Science (IAS) has partnered with YouGov to survey digital media experts from both advertisers and publishers to understand their perspectives on media challenges lying ahead and opportunities they will seek to harness in 2024. The report highlights the key trends that are expected to shape the digital advertising industry in the next year. […]
Amazon will soon introduce advertisements on its Prime Video streaming service. The company has said its subscribers in the UK, US, Germany and Canada will see ads from early 2024 unless they subscribe to a higher tier. Ads will be introduced across other markets such as France, Mexico and Australia later in 2024. YouGov data […]
YouGov Sport has published its Economic Impact Study for Extreme E’s Hydro X Prix held in Scotland back in May, which has revealed the championship’s positive financial impact on the area.The Economic Impact Study shows that the series’ Hydro X Prix contributed a £31.06m total economic boost to Scotland. Extreme E raced in the former open-cast […]
GfK, the information services company, has entered an agreement to sell GfK Consumer Panel (CP) to the independent third-party entity YouGov in a deal worth a reported £270 million (€316m). The divestment of GfK CP addresses competition concerns by the European Commission, thus paving the way toward completion of the NIQ and GfK combination.“After careful […]
This week marks Screen Free Week, and a YouGov survey finds that approximately one in eight Brits say they are trying to cut down on their mobile phone use. Four in ten Brits (41 per cent) say they use their phone too much, of whom three in ten (31 per cent) say they are currently […]
The world’s biggest entertainment distributors could win over millions of TV viewers currently swerving non-domestic content by deploying AI dubbing, new research suggests. A YouGov poll of 1,002 Mexican adults found that more than half (58 per cent) preferred watching content localised with AI dubbing over a subtitled equivalent, with the strongest preference displayed by […]