Advanced Television


Die Hard joins Disney+ Xmas lineup, amidst debate

To celebrate Die Hard launching on Disney+, YouGov has conducted a nationwide survey answering the question that family and friends debate each festive season, “Is Die Hard a Christmas movie?” Over 2,000 adults (18+) from across the UK took part in the survey. The 1988 Oscar nominated movie stars Bruce Willis as a New York […]

December 3, 2021By Nik Roseveare

Netflix tops YouGov’s Best Brand Rankings 2021

YouGov analysis reveals Netflix as the best ranked brand amongst consumers in the UK. The 2021 rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation. In the UK, the best brand was […]

November 16, 2021

Collins Cup sees 5x audience growth

The Professional Triathletes Organisation (PTO) has announced global broadcast viewing figures for The Collins Cup, the PTO’s inaugural flagship event which took place on August 28th in Šamorín, near Bratislava, Slovakia, which have surpassed expectations. The PTO has worked alongside YouGov Sport – global sports, sponsorship and entertainment research company – to gather audience data […]

October 25, 2021

Extreme E generates €47m economic impact for first event

YouGov Sport, the international research and data analytics organisation, has revealed its overall assessment of the economic impact of Extreme E’s inaugural event in Saudi Arabia in April, calculating the total to be more than €47 million – the total economic boost the X Prix contributed to the host country. Using its unparalleled access to […]

September 15, 2021

Extreme E digital platforms hit 100m video views

Extreme E, the all-electric off-road racing series, has seen its digital footprint grow exponentially since the beginning of 2021, reaching a landmark 100 million video views on its social channels in its mid-season reporting and beating targets set at the beginning of the year. The series saw more than one billion impressions across the social […]

September 8, 2021

Survey: Just 36% of US know their broadband speed

A survey from recommendation site Allconnect reveals a gap in Internet knowledge among several key groups in the US, and some dissatisfaction among those same groups as well. Older Americans made up one of the largest percentages of people who didn’t know their Internet speed but were unsatisfied with what they had. The survey, conducted […]

June 25, 2021

BT campaign tackles online hate

UK multiplay telco BT is launching its ‘Draw The Line’ campaign to stand against hate speech and abuse on social media. The campaign aims to address the problem by raising awareness of the impact of online hate and advocating change, as research commissioned by BT and YouGov shows that over one in 10 have experienced […]

April 30, 2021By Colin Mann

PTO partners With YouGov for Collins Cup media analysis

The Professional Triathletes Organisation (PTO) has commissioned specialist research and data analytics experts, YouGov Sport to provide an analysis of the media and economic impact for the organisation’s inaugural flagship event – The Collins Cup. The Collins Cup is a new race format modelled after the Ryder Cup, which will see teams of International, European […]

February 22, 2021

YouGov audience insights for Extreme E

Extreme E, the new electric off-road racing series, has been working with YouGov Sport since its inception in 2018 to garner information about the championship’s audience and their attitudes towards fighting climate change, a key aim of the series. YouGov is an international research and data analytics organisation and its sports arm, YouGov Sport, has […]

January 6, 2021

Research: Multi-screeners present opportunities for advertisers

As brands and retailers begin to focus on executing their advertising strategy for the coming year, YouGov believes it is important to know that large shares of people across the world are multi-screening and therefore, multi-tasking. Adopting an omni-channel or hybrid advertising strategy can be critical in reaching audiences who tend to spread their attention […]

December 10, 2020