Trade association Asia Video Industry Association’s Coalition Against Piracy’s (CAP) most recent YouGov consumer surveys show that while piracy continues to be a major concern around the Asia Pacific region, particularly in Vietnam, Malaysia and the Philippines where 61 per cent of consumers admit to accessing pirate services in each country, site blocking, and in […]
A YouGov survey has shown independent production companies rate Channel 4 as the best broadcaster to work with. The results of the Channel 4 Indie Survey, undertaken by YouGov and which received more than 100 responses, also showed that Channel 4 has consistently improved in its dealings with indies since 2019. Channel 4 received the […]
Nearly two-thirds (64 per cent) of Americans prefer consuming news on TV, ahead of newspapers, digital, and social platforms. In a recent survey conducted by YouGov on behalf of Samsung Electronics America, respondents confirmed that TV viewing across the US remains overwhelmingly strong, with local news leading the pack with 62 per cent, followed by […]
US sports viewers are frustrated with latency issues when watching a ‘live’ sporting event according to research conducted by Phenix, When shown a video that depicts delays at various intervals compared to the live feed at the stadium, US sports viewers were frustrated with the delays in the stream while watching the game. Of those […]
Only one in 20 of those aged 18-30 said that they watched any BBC television channels live every day, compared with close to half of the over-65s, according to a YouGov survey for the Sunday Times. The survey found that more than a third of under-30s said they “never” watched any BBC programming live, compared […]
To celebrate Die Hard launching on Disney+, YouGov has conducted a nationwide survey answering the question that family and friends debate each festive season, “Is Die Hard a Christmas movie?” Over 2,000 adults (18+) from across the UK took part in the survey. The 1988 Oscar nominated movie stars Bruce Willis as a New York […]
YouGov analysis reveals Netflix as the best ranked brand amongst consumers in the UK. The 2021 rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation. In the UK, the best brand was […]
The Professional Triathletes Organisation (PTO) has announced global broadcast viewing figures for The Collins Cup, the PTO’s inaugural flagship event which took place on August 28th in Šamorín, near Bratislava, Slovakia, which have surpassed expectations. The PTO has worked alongside YouGov Sport – global sports, sponsorship and entertainment research company – to gather audience data […]
YouGov Sport, the international research and data analytics organisation, has revealed its overall assessment of the economic impact of Extreme E’s inaugural event in Saudi Arabia in April, calculating the total to be more than €47 million – the total economic boost the X Prix contributed to the host country. Using its unparalleled access to […]
Extreme E, the all-electric off-road racing series, has seen its digital footprint grow exponentially since the beginning of 2021, reaching a landmark 100 million video views on its social channels in its mid-season reporting and beating targets set at the beginning of the year. The series saw more than one billion impressions across the social […]