A survey from recommendation site Allconnect reveals a gap in Internet knowledge among several key groups in the US, and some dissatisfaction among those same groups as well. Older Americans made up one of the largest percentages of people who didn’t know their Internet speed but were unsatisfied with what they had. The survey, conducted […]
UK multiplay telco BT is launching its ‘Draw The Line’ campaign to stand against hate speech and abuse on social media. The campaign aims to address the problem by raising awareness of the impact of online hate and advocating change, as research commissioned by BT and YouGov shows that over one in 10 have experienced […]
The Professional Triathletes Organisation (PTO) has commissioned specialist research and data analytics experts, YouGov Sport to provide an analysis of the media and economic impact for the organisation’s inaugural flagship event – The Collins Cup. The Collins Cup is a new race format modelled after the Ryder Cup, which will see teams of International, European […]
Extreme E, the new electric off-road racing series, has been working with YouGov Sport since its inception in 2018 to garner information about the championship’s audience and their attitudes towards fighting climate change, a key aim of the series. YouGov is an international research and data analytics organisation and its sports arm, YouGov Sport, has […]
As brands and retailers begin to focus on executing their advertising strategy for the coming year, YouGov believes it is important to know that large shares of people across the world are multi-screening and therefore, multi-tasking. Adopting an omni-channel or hybrid advertising strategy can be critical in reaching audiences who tend to spread their attention […]
A study of the online content viewing behaviour of Indonesian consumers has found a massive 55 per cent reduction in consumers accessing piracy websites over the past ten months. The survey, commissioned by the Asia Video Industry Association’s Coalition Against Piracy (CAP) and conducted by YouGov, found that 28 per cent of online consumers currently […]