Advanced Television

YouTube Shorts

DoubleVerify expands media quality authentication

Digital media measurement, data and analytics, software platform DoubleVerify (DV) is expanding its quality solutions with Google’s Ads Data Hub for Measurement Partners, enabling media measurement and helping maximise advertiser performance on YouTube Shorts, Masthead and In-feed Video formats. The release leverages DV’s technology to help advertisers on YouTube Shorts ensure their video ads are […]

July 27, 2023

ShortsTV sues Google for trademark infringement

Short film entertainment specialist ShortsTV has issued legal proceedings in the UK Intellectual Property Enterprise Court against Google for trademark infringement in relation to Google’s adopted brand name and logo for its YouTube Shorts service. ShortsTV says that for the last 20 years, has become an integral part of the film sector and a leading […]

July 12, 2022By Colin Mann

YouTube takes on TikTok with Shorts

YouTube has unveiled YouTube Shorts – a new short-form video experience for creators and artists who want to shoot and share short videos on their mobile phones. Shorts will begin rolling out in India – a market where short-form video sharing app TikTok is already hugely popular – this week. In a statement, YouTube explained: […]

September 15, 2020By Nik Roseveare