CreatorIQ, the creator marketing platform trusted by enterprise brands and agencies, is bringing its annual CreatorIQ Connect event series to Europe. CreatorIQ Connect Europe is a full-day, two-stage event that will take place on Thursday, 2 May 2024, at the De Vere Grand Connaught Rooms in London. The event will feature insights from such industry leaders […]
DoubleVerif, the software platform for digital media measurement, data and analytics, has announced the expansion of its YouTube brand safety and suitability measurement capabilities to include YouTube Shorts. “Today’s announcement underscores our ongoing commitment to safeguarding brand equity and reputation across all media channels,” said Mark Zagorski, CEO, DoubleVerify. “Our innovative offering on YouTube Shorts […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced an expansion of its measurement capabilities on YouTube. IAS will now offer its brand safety and suitability measurement product to advertisers for YouTube Shorts inventory, as part of its existing Total Media Quality for YouTube product suite. IAS will now provide additional, valuable […]
Digital media measurement, data and analytics, software platform DoubleVerify (DV) is expanding its quality solutions with Google’s Ads Data Hub for Measurement Partners, enabling media measurement and helping maximise advertiser performance on YouTube Shorts, Masthead and In-feed Video formats. The release leverages DV’s technology to help advertisers on YouTube Shorts ensure their video ads are […]
Short film entertainment specialist ShortsTV has issued legal proceedings in the UK Intellectual Property Enterprise Court against Google for trademark infringement in relation to Google’s adopted brand name and logo for its YouTube Shorts service. ShortsTV says that for the last 20 years, has become an integral part of the film sector and a leading […]
YouTube has unveiled YouTube Shorts – a new short-form video experience for creators and artists who want to shoot and share short videos on their mobile phones. Shorts will begin rolling out in India – a market where short-form video sharing app TikTok is already hugely popular – this week. In a statement, YouTube explained: […]