Advanced Television

YouTube TV

Research: US pay-TV slump gathers pace

Findings from Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 96 per cent of the market – lost about 2,215,000 net video subscribers in 1Q 2023, compared to a pro forma net loss of about 1,850,000 in 1Q 2022, higher than in any previous quarter. The top pay-TV […]

May 18, 2023

iSpot boosts YouTube measurement

TV measurement company iSpot has completed what it says is a critical phase of its integration with Google’s Ads Data Hub for Measurement Partners for determining the incremental reach of ad campaigns on YouTube and YouTube TV when compared to traditional linear and connected TV. The successful integration, piloted with 11 advertisers across dozens of […]

May 16, 2023

WOW! signs YouTube TV deal

WOW! Internet, Cable & Phone, a broadband services provider in the US, has signed an agreement with Google to offer YouTube TV as its dedicated live television offering. Through this partnership, consumers can purchase WOW!’s fastest, Internet, together with the YouTube TV service, all on one convenient WOW! monthly bill. The process of migrating WOW!’s […]

May 15, 2023

Sinclair distribution deal with YouTube TV

Sinclair Broadcast Group has announced a distribution agreement with YouTube TV to add carriage of Tennis Channel, T2, CHARGE! and TBD to YouTube TV’s service offering in the US. The agreement also extends YouTube TV’s existing carriage of Sinclair’s CBS and MyNetworkTV affiliated television broadcast stations.  Tennis Channel, the multiplatform destination dedicated to both the […]

April 12, 2023

Frontier partners with YouTube TV

Frontier has announced a new partnership with YouTube TV that gives consumers in the US a fibre internet bundled together with live and on-demand TV content, all on a single bill. “Our partnership with YouTube TV makes it easier for customers to ditch cable,” commented John Harrobin, Frontier’s Executive Vice President of Consumer. “We take […]

March 27, 2023

Google wins NFL Sunday Ticket rights

The National Football League has announced a multi-year agreement with Google granting YouTube TV and YouTube Primetime Channels the right exclusively to distribute NFL Sunday Ticket to consumers in the US starting with the 2023 NFL season. According to the NFL, the strategic partnership will provide fans greater access to NFL Sunday Ticket while tapping […]

December 22, 2022

HSN launches shopping experience on YouTube TV

HSN, a specialist in livestream shopping and video storytelling, has debuted on YouTube TV, a live TV streaming platform with more than 5 million subscribers and trialers in the US. HSN is part of Qurate Retail. HSN brings live video commerce (vCommerce) programming across a variety of product categories to YouTube TV, which is available […]

September 8, 2022

beIN Sports Spanish language YouTube launches

beIN Sports en Español and beIN Sports XTRA en Español have officially launched on subscription streaming service YouTube TV through its Spanish Plan and Spanish Plus add-on. The launch of the Spanish-language channels serves as continued expansion and growth of distribution following the successful launch of beIN’s English-language channels on the streaming service in 2021 […]

May 18, 2022

Report: US SVoD users overwhelmed by choice

The inaugural State of Play report from audience measurement, data and analytics specialist Nielsen highlights the increasing boom of video content in both linear and streaming in recent years. Overall, Americans increased their average weekly time streaming video by 18 per cent, with a year-over-year increase from 143.2 billion streamed minutes to 169.4 billion between […]

April 7, 2022

YouTube adds AVoD TV

YouTube has announced it will now stream free, ad-supported TV content, allowing US viewers to watch full seasons of TV shows – around 4,000 episodes in total – with launch titles including Hell’s Kitchen, Andromeda, Are We There Yet?, Heartland and many more. Users can access these titles and up to 100 new additions each […]

March 23, 2022By Nik Roseveare