Advanced Television

YouTube TV

Comscore connected TV measurement boost

In a deal that enables advertisers to measure fully their video investments across all screens, now including YouTube and YouTube TV, for an accurate view of true incremental reach and frequency, cross-platform media planning, transacting, and evaluation specialist Comscore will be incorporating YouTube and YouTube TV measurement into its signature cross-platform service, Comscore Campaign Ratings. […]

August 10, 2021

TiVo expands IP licence with Google

Entertainment technologist TiVo has agreed a long-term renewal of its patent licence with Google. The renewal provides Google, who has been a licensee since 2012, with continued broad coverage under TiVo’s patent portfolios. “We are very pleased to conclude this agreement with Google, a world leader in OTT video with YouTube and Google TV, and […]

July 8, 2021

Law&Crime Network launches on YouTube TV

Law&Crime, the legal and true crime network, is now available on YouTube TV in the US as an optional add-on service. Law&Crime features multiple live trials daily along with expert legal analysis and commentary. The network is in the midst of daily live coverage of the murder trial of real estate heir Robert Durst and […]

June 30, 2021

T-Mobile, Google expand collaboration

T-Mobile has announced plans to expand its collaboration with Google across a wide array of customer experiences later this year, which  will see YouTube TV become T-Mobile’s premium TV solution in place of its TVision initiative. Messages by Google becomes the default rich messaging solution for millions of T-Mobile customers with Android smartphones; promoting Pixel […]

March 30, 2021

Research: Pandemic heightens US online entertainment consumption

The second tranche of Hub Entertainment Research’s Predicting the Pandemic research tracking the impact of the pandemic shows how it has accelerated the already well-established shift to online consumption of entertainment content, across multiple facets of the leisure economy. Highlights from the November findings: As many Americans moved indoors for the fall [autumn], large proportions […]

December 11, 2020

YouTube TV adds MAVTV Motorsports Network

MAVTV Motorsports Network has signed a distribution deal with YouTube TV that will bring MAVTV-exclusive motorsports content to the sUS ubscription streaming service’s newest add-on package, Sports Plus. “It is an honour having MAVTV available on such an impressive platform, with such a renowned brand, and in the company of so many other great sport […]

September 18, 2020

Research: More viewers choosing online platforms

Since 2015, Hub Entertainment Research’s annual Decoding the Default study has tracked the TV source that consumers consider their TV ‘home base’: the source they turn on first when they’re ready to watch. This year’s study identifies viewers’ home base and the considerations that drive their choice of default. Highlights from the study:

August 27, 2020

YouTube TV hikes price 30%

Youtube TV, the US pay-streaming service, has raised its subscription price by $15 to $64.99 a month, saying that the new price reflects the ‘rising cost of content’. Christian Oestlien, VP of Product Management at YouTube TV, wrote in a blog post.”This new price takes effect today, June 30, for new members. Existing subscribers will […]

July 1, 2020

Report: Streaming leads US customer satisfaction

Americans staying home are happier with their Internet and subscription TV service, according to the ACSI Telecommunications Report 2019-2020 from The American Customer Satisfaction Index (ACSI). Video streaming maintains its status leading customer satisfaction Covid-19 has dramatically changed the way Americans work and how they spend their leisure time. With stay-at-home and work-from-home becoming a […]

June 9, 2020