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Survey: 77% marketers to spend more on online video

Digital budgets have grown strongly following Covid-19 disruption and marketer enthusiasm for online channels shows no sign of slowing, according to a WARC survey of more than 1,500 practitioners. Online video and social media lead the pack, with 77 per cent and 68 per cent of marketers, respectively, expecting to increase their investment in 2022. […]

December 6, 2021

Survey: US adults value audio quality

Findings from a new survey of US adults (18+ or older) who regularly listen to music, commissioned by immersive entertainment experiences specialist Dolby Laboratories, indicate that many, particularly Gen Z, have recently discovered iconic songs and artists from past decades for the first time while others are rediscovering songs from their past. The research revealed […]

December 6, 2021

WhatCulture YouTube channels and podcasts powered by Blackmagic Design

Blackmagic Design has announced that international entertainment portal WhatCulture has equipped five new studios with a streaming and web broadcast workflow based on the Blackmagic Studio Camera 4K Pro and ATEM Mini Extreme ISO. Reaching more than seven million subscribers a month, the media production company’s workflow also uses the Blackmagic Pocket Cinema Camera 6K Pros […]

December 3, 2021

Report: Global ad market sees record growth in 2021

New advertising spend forecasts for 100 markets show that the global ad market has largely weathered the impact of Covid-19, so far, and is on course to reach a value of $1 trillion in 2025, with more than half of this money paid to just three companies: Alphabet, Meta and Amazon. This is according to […]

December 2, 2021

BARB SVoD upgrade puts Squid Game in top 10

BARB, the UK television audience measurement currency, has rolled out what it describes as a “once-in-a-generation upgrade” in its audience reporting with the introduction of SVoD and video-sharing platform measurement, as first reported last week. In a preview of the type of new data that is now available, BARB has revealed that the most-watched programmes […]

November 30, 2021

DoubleVerify to acquire OpenSlate

DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has entered into an agreement to acquire OpenSlate, a pre-campaign contextual targeting platform that enables brands to align advertising with suitable or contextually relevant content across social video and CTV. The acquisition of OpenSlate is a cash and stock transaction valued at $150 […]

November 10, 2021

Report: Global streaming market still growing

Despite predictions of a pandemic peak, streaming adoption continues to gain ground in almost every single region quarter after quarter, according to the Q3 2021 State of Streaming report from Conviva. Streaming viewing time grew 21 per cent worldwide in Q3 2021 as compared to the same quarter in 2020, led by Africa, Oceania and […]

November 5, 2021

Sony, Sugg launching VR Gameshow on YouTube

Stellify Media, the Sony Pictures Television-owned indie and producers of Who Wants to Be A Millionaire..?, has partnered with YouTube personality Joe Sugg and his production company Final Straw Productions, to produce a new VR game show, Virtually Impossible. Sugg will launch the game show on his YouTube channel as he hosts 12 contestants through a childlike assault course […]

November 4, 2021

Kanał Sportowy transitions onto own platform with Redge Media

The popular YouTube channel Kanał Sportowy has decided to invest into its own direct-2-consumer OTT service. It will allow for censorship-free publishing and extended flexibility in creating marketing opportunities for sponsors. The community will be able to follow the sport related shows of Mateusz Borek, Michał Pol, Tomasz Smokowski, Krzysztof Stanowski and Maciej Sawicki within […]

November 2, 2021

Tubular launches GRPs

Tubular Labs, a specialist in global social video intelligence and measurement, has announced the rollout of gross rating points (GRPs) for all non-perishable videos on Facebook and YouTube channels. The scoring system offers customers the ability to better plan and measure the viewership for content against target audiences and compare the performance of channels across […]

November 1, 2021