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Survey: 62% watching more SVoD since pandemic

The popularity of streaming services continue to overtake cable TV, with more than half of UK consumers (53 per cent) saying the content on providers such as Netflix, Amazon Prime Video and YouTube  is more entertaining than its traditional TV counterparts, and a further 62 per cent saying they watch more paid streaming services than […]

October 12, 2021

Google bans ads & YouTube vids that deny climate change

Google has announced that it will stop ads running on climate change-denying YouTube videos, and also prohibit ads promoting such claims. Google said the new policy will come into play in November and be enforced by “automated tools and human review”. Explaining the new policy in a blog post, the Google ad team said: In […]

October 11, 2021

Survey: Word of mouth outpaces social media, TV ads

A study released by R.R. Donnelley & Sons Company, a global provider of marketing and business communications, reveals that traditional marketing channels, including word of mouth, direct mail, and in-store signage, are largely untapped by marketers. The study, based on surveys of both marketing professionals and consumers, uncovers significant differences between marketer assumptions and what […]

October 7, 2021

Netflix hosting Netflix Festival Japan 2021

On November 9 – 10 2021, Netflix will host  “Netflix Festival Japan 2021” in Tokyo, where it will announce upcoming titles streaming from winter 2021. In addition to announcing the latest lineup, this event will feature distinguished leading Japanese actors and voice actors, as well as a wide array of creators from in and outside […]

October 6, 2021

DAZN, YouTube ready Women’s Champions League coverage

With the group stage of the UEFA Women’s Champions League officially kicking off this week, global sports streaming platform and host broadcaster DAZN together with partner YouTube are preparing for their live broadcast coverage for fans around the world. From October 5th through to the finals in May, all 61 matches will be available live […]

October 4, 2021

Study: Millennials seek social ads detail

Social media ad solutions and shopping experiences platform StitcherAds has revealed the results of a study on how social media advertising influences purchasing habits across generations, analysing 500 US-based respondents, ages 18 and over. Among the key findings:. Gen Z and Millennials Drive the Push for ‘Buy Now, Pay Later’ on Social  When asked if […]

September 30, 2021

YouTube bans RT German channel

YouTube has removed RT’s German-language channels for “breaching its Covid misinformation policy”. “YouTube has always had clear community guidelines that outline what is allowed on the platform,” said the streaming platform. RT’s German channel was initially issued a strike for uploading content that violated YouTube’s Covid misinformation policy, resulting in a suspension of posting rights […]

September 29, 2021

New Blippi cartoon on YouTube

Moonbug Entertainment is releasing a new 3D animated programme starring Blippi. The new series, called Blippi Wonders, follows Blippi as his curiosity leads him on adventures that inspire learning through discovery and play. The new programme will air from September 29th on YouTube with a new 3-minute episode airing each Tuesday. “Blippi Wonders captures the […]

September 29, 2021

Study: Disney+ wins social ad wars

Social competitive intelligence and brand analytics platform BrandTotal has shared new data on how the world’s leading streaming services advertise across top social media channels. BrandTotal’s latest report, Social Intelligence Competitive Snapshot: The Streaming Wars, analysed all paid social advertising campaigns from Disney+, HBO Max, Netflix, Hulu, Apple TV Plus, Peacock, and Paramount+, over a […]

September 24, 2021

Report: Word of mouth top source for VoD content

Conviva, the intelligence cloud for streaming media, has released its State of Streaming: Content Discovery report for 2021, revealing how consumers find new streaming content to watch. The report showed content streamed for the first time was discovered in four ways: word of mouth (59 per cent), advertising (52 per cent), social media (49 per […]

September 22, 2021