DoubleVerif, the software platform for digital media measurement, data and analytics, has announced the expansion of its YouTube brand safety and suitability measurement capabilities to include YouTube Shorts. “Today’s announcement underscores our ongoing commitment to safeguarding brand equity and reputation across all media channels,” said Mark Zagorski, CEO, DoubleVerify. “Our innovative offering on YouTube Shorts […]
Warner Bros Discovery and YouTube have announced that the ad-free tier of Max is now available on Primetime Channels in the US. YouTube customers will have access to some the best unscripted and scripted programming, including some of the year’s most-watched content from brands like HBO, TLC, Food Network, HGTV, Cartoon Network, and OWN, plus […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced an expansion of its measurement capabilities on YouTube. IAS will now offer its brand safety and suitability measurement product to advertisers for YouTube Shorts inventory, as part of its existing Total Media Quality for YouTube product suite. IAS will now provide additional, valuable […]
Global sports, events and representation company IMG has launched its Digital Trends Report 2024, exploring the technologies and developments that will shape the sport media landscape for rights holders over the next 12 months. Now in its sixth iteration, this year’s predictions include the growth of smarter stadiums, tactical adoption of generative AI, and monetising […]
FilmRise, the New York City-based film & television studio and streaming network, has partnered with Lunar X for the rights to the Theorist Inc video libraries, which include popular YouTube channels, Game Theory, Film Theory, Food Theory and Style Theory. FilmRise, under its Creator Partner Programme (CPP), secured the rights repackage and distribute the libraries, […]
While many advertisers and media buyers flock towards up and coming platforms/channels, the truth is that, when executed correctly, skippable YouTube ads continue to drive serious business outcomes. Below are some insights to three brand use cases that have demonstrated success with skippable ads in conjunction with Precise TV’s creative formula and proprietary contextual targeting […]
BBC Studios Kids & Family has revealed that Hey Duggee has released a new Christmas track called Hey Duggee Deck The Halls. The song is available on Hey Duggee YouTube, BBC iPlayer and all major music streaming platforms. The festive track includes vocals from Hey Duggee narrator Alexander Armstrong, plus the BBC Singers and beatboxing […]
We are Family, the marketing agency group specialising in children, young people, and their families, has launched its first Global Kids Sports Report, uncovering key data and insights on the role and importance of sports fandom in the Tween market. The report was undertaken with input from the research teams of some of the world’s […]
Tubular Labs, the social video intelligence company, has released new October US viewership trends from its Audience Ratings product – giving insight into deduplicated, unique viewership, and minutes watched for trending video categories, creators and more. Tubular found that interest in the news category spiked last month with minutes-watched increasing far more than unique viewership. […]
Cineverse, a streaming technology and entertainment company, has signed an agreement with digital content studio, Little Dot Studios (an All3Media company), to manage and grow some of their owned and operated OTT channels. In this deal, Fandor (a classic film lovers subscription service); RetroCrush (a fan favourite anime channel, pictured) and Midnight Pulp (a retro […]