Advanced Television

Media Prima selects Irdeto

September 15, 2023

Irdeto, a sepcialist in digital platform cybersecurity, has announced that Media Prima, Malaysia’s largest and leading integrated media and entertainment company, recently selected Irdeto as their Multi-DRM and anti-piracy service provider. With these services, Media Prima will be able to confidently grow the user base of Tonton, its streaming video service, and maximise its viewership revenue by delivering an exceptional customer experience. It will also safeguard its original production content and live events from unauthorised access and redistribution in a time of explosive customer appetite for streaming video consumption.

The OTT video market in Malaysia is expected to grow at an annual rate (CAGR 2023-2027) of 12.4 per cent (source: Statista). With its latest enhancements, Tonton is well positioned to become the number one localised video entertainment platform for the best and latest Malaysian dramas, entertainment programs, exclusive live events and more. Irdeto Control, Irdeto’s multi-DRM service, provides Media Prima the confidence to scale their streaming video service reliably and securely while offering an unmatched user experience.

Malaysia has been a leading force in the Asia-Pacific region in the fight against video piracy. With Irdeto’s Online Piracy Detection (OPD) services, Media Prima will increase its effectiveness at combatting video piracy. OPD’s scalable, cloud-based automated crawling technology and multi-disciplinary team will ensure that Media Prima safeguards their valuable assets by rapidly identifying video piracy and tracking down and disrupting video pirates and their supply chains. “We are excited to work with Irdeto,” said Gregory Eu, Head of Product for Tonton at Media Prima. “Their best-in-the-industry SLAs, high profile event management track record, dedicated Service Delivery Manager, and proven smart mix of automation and human intervention when detecting video piracy give us the assurance that our customers will receive an exceptional service and our video content investment will be protected.”

“As one of the pre-eminent media and entertainment brands in the APAC region, we are honored to have been chosen by Media Prima for their multi-DRM and anti-piracy needs,” said Andrew Bunten, COO for Video Entertainment at Irdeto. “At a time of booming consumer appetite from streaming video content and heavy competition from local and global players, video service operators like Media Prima should have the peace of mind that their premium content is secured and available, even during major events attracting large audiences, so they can focus on delivering a compelling proposition.”

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