Advanced Television


Password crackdown benefits Netflix

US sign-ups for Netflix have jumped in the first few days after its password-sharing crackdown came into effect, according to research firm Antenna. The news boosted Netflix stock by over 2 per cent in early trading. Netflix moved to regulate the sharing of passwords with friends and family having estimated that more than a 100 […]

June 9, 2023

ITVX celebrates first 6 months

Streaming service ITVX is celebrating a successful six months since its launch in December 2022. The full ITVX experience, including all Premium content, is now available on over 22 different platforms across smart TVs, mobile devices, consoles and browsers including (but not limited to) Amazon Fire, Android, Apple, Freesat, Freeview Play, LG and Samsung TVs, […]

June 9, 2023

Industry majors develop TV ad tech standards

Industry consortium IAB Tech Lab has formed an Advanced TV Commit Group which will lead the development of technology frameworks, technical standards, and market strategy to make every TV environment addressable. The Group aims to drive interoperability and standardisation across the entire TV ecosystem. Inaugural members include: Extreme Reach Paramount EW Scripps NBCUniversal GroupM VAB […]

June 9, 2023

Report: Untapped LGBTQ+ opportunity for marketers

Nielsen has released The Push For Change: Examining LGBTQ+ Representation in Media and Advertising report, which highlights that gender diverse audiences are increasingly more welcoming to brand engagements that are targeted based on sexual orientation and/or gender identity. Yet, while these audiences are more receptive to targeted brand messaging, there is still a significant gap in […]

June 9, 2023

Prime Video to join ad channel rush?

Amazon is considering an ad-supported version of its Prime Video streaming service. The company is cutting costs and laying off thousands of employees, but its advertising business is still growing. An ad-supported tier of Prime Video would add to advertising momentum, and help generate more revenue from entertainment. Advertisers are also pushing for more access […]

June 8, 2023

Samanidis appointed BBC iPlayer GM

The BBC has announced that Kerensa Samanidis will join the BBC as General Manager for BBC iPlayer, effective June 19th. Reporting into Dan McGolpin – Director of BBC iPlayer and Channels – Samanidis will be responsible for the delivery of the BBC iPlayer growth strategy and management of the overall iPlayer operation. McGolpin commented: “I’m […]

June 8, 2023

Portugal adds 128,000 pay-TV subs in Q1

Pay-TV services in Portugal added 128,000 subscribers in Q1 2023 (+2.9 per cent year-on-year), taking the total to 4.5 million. The National Communications Authority (Anacom) largely attributed the growth to the increasing popularity of FTTH technology, which added 244,000 new accesses (+9.6 per cent) in the quarter and now accounts for 2.8 million pay-TV subscribers. […]

June 8, 2023From Branislav Pekic in Rome

Four bidders for Catalonian OTT

A proposed OTT ‘Netflix style’ service in Catalonian, backed by public broadcaster TV3, is attracting the interest of four TV groups, according to Vozpopuli: Spanish TV company Mediapro; Lavinia, along with Netxtre and Adsmurai; Euskaltel and Tyris; and Agile Content along with Optiva Media and Hiberus are the interested parties. The four groups are vying […]

June 8, 2023From David Del Valle in Madrid

Study: Digital ad dollars moving to creators

CreatorIQ, the end-to-end creator marketing platform, has released findings showing brands are diverting digital advertising budgets to creator-led marketing initiatives. At a top-line, 67 per cent of surveyed marketers report increasing their investment in influencer marketing from 2022 to 2023. Of those brands whose budgets increased, only 24 per cent are working with a net-new […]

June 8, 2023

Vialma launches classical music FAST channel

Vialma has launched a classical music FAST channel on Samsung TV Plus. Initially available in France and Switzerland, the channel aims to tap into a growing young following for classical music. Vialma has an established streaming platform with more than 2 million audio and video titles, which are curated to enable enthusiasts and curious minds […]

June 8, 2023