Prime Video streaming service is set to increase the number of ads viewers see whilst using the streaming service if they don’t pay the extra £2.99/$3.99 fee to remove them. Amazon will roll out more adverts on the service early in the new year, according to a report in the FT. It’s unclear just how […]
Following the launch of TF1+ at the start of this year, TF1 group is taking its digital acceleration strategy to the next level with the unveiling of its advertising roadmap for the streaming space. In this era of digital marketing, advertisers are adopting ever more sophisticated strategies aimed at creating brand interactions throughout the consumer […]
The Coalition for Innovative Media Measurement (CIMM) has announced that 15 new members have joined the organisation since March 2024, including: Canada Media Fund, Capgemini, Captify, Digital Envoy, Digital-i, Experian, Extreme Reach, Havas media, Knot Simpler, LinkedIn, Mandell Blockchain Advisors, Verisk, Video Research USA and Wurl. CIMM has also enhanced its executive team with the […]
South African telecoms regulator Icasa has raided the offices of StarSat and closed the pay-TV broadcaster down. On October 2nd, aided by police, Icasa staff removed computers and cables at StarSat’s head office in Johannesburg. StarSat marketing manager Jan Harmse told local journalists that the raid came as a shock despite Icasa ordering StarSat to […]
More than a third (34 per cent) of subscribers in East Asia now sign up to services exclusively via third-party bundles and offers — a growing trend of bundling that is already significantly higher than in the US (20 per cent), Latin America (21 per cent) or even Europe (30 per cent). In Japan, nearly […]
Amid cuts to its US Scripted productions, Netflix is increasingly looking to the APAC region for new content ideas. In the first eight months of 2024, 33 per cent of all new first-run Scripted TV series ordered by Netflix stemmed from its APAC markets, ahead of Western Europe (WE) which captured 29 per cent of […]
Advertisers often express brand safety concerns around aligning their ads with traditional news content – like politics or the economy – even on trusted news sites. As a result, media platform Teads investigated whether advertising near traditional versus soft news content impacted attention, brand outcomes and perceptions. This comes at a critical time for advertisers, […]
Experian has announced that Experian Audiences are now accessible on FreeWheel, a global technology platform for the TV advertising industry. This includes FreeWheel’s sell-and-buy-side programmatic advertising platforms, which provide premium inventory for digital and TV campaigns. With Experian Audiences available within FreeWheel, advertisers can access the data they need to create and activate targeted and […]
Digital Alert Systems, a specialist in emergency communications solutions for video services providers, and Ateme, a player in video compression technology, have announced a technology partnership that will make Emergency Alert System (EAS) integration more efficient and cost-effective for broadcasters and cable operators. The partnership adds Digital Alert Systems’ EAS-Net device networking protocol to Ateme’s […]
TiVo has published its Q2 2024 Video Trends Report which reveals that US consumers are pulling back on entertainment spending as the industry works to rebalance and bundle its current entertainment offerings. In 2020, entertainment consumption and spending surged as the pandemic limited consumer activities outside of the home. Now the pendulum is swinging back […]