Findings from strategy and consulting firm Magid’s SubScape next generation, analytics-driven tool have revealed key insights about subscriber motivations and solutions for engagement. “The media industry is at an inflection point as savvy consumers are presented with an unending list of viewing options,” advise Brent Magid, CEO, and Kate Morgan, chief product officer and head […]
For the very first time ever, viewers who do not pay for a traditional TV service in the US will outnumber those who do.Non-pay TV viewers – the sum of cord-cutters and cord-nevers – will grow by 12.5 per cent to 144.1 million by the end of 2023, according to Insider Intelligence. Traditional pay-TV viewers […]
The BBC should take more risks when producing new programmes if it is to reconnect with viewers and listeners on lower incomes, according to new audience research from UK broadcast regulator Ofcom. In recent years, Ofcom’s research has shown that people in lower socio-economic groups – who account for almost a quarter of the UK […]
Tubi, Fox Corporation’s AVoD service, has announced that David Salmon has been appointed Executive Vice President and Managing Director, International. Salmon is based in the UK and will report to Anjali Sud, CEO of Tubi. “Tubi has now led the US market as the #1 AVoD player for 6 months, and we believe our unique […]
Rockstar Games’ Grand Theft Auto: The Trilogy – The Definitive Edition is coming to Netflix on December 14th for Netflix members on the App Store, Google Play, and in the Netflix mobile app. Fans can pre-register to play Grand Theft Auto: The Trilogy – The Definitive Edition, featuring the genre-defining titles of Grand Theft Auto […]
ThinkAnalytics, a TV content discovery, viewer data insights and targeted advertising company, has announced tthat it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Advertising Intelligence and Measurement. Achieving the AWS Advertising and Marketing Technology Competency recognises ThinkAnalytics for its expertise in providing customers with both professional […]
At AWS re:Invent, Amazon Web Services (AWS), an Amazon company, announced that Television New Zealand (TVNZ), New Zealand’s state-owned, commercially funded television broadcaster, is the first media company in Aotearoa to adopt AWS Clean Rooms to transform the way it manages advertising. AWS Clean Rooms is an analytics service that helps companies across industries like […]
Prime Video has announced a new six-part observational documentary series, Married to the Game, offering unprecedented access to the lives of the wives and girlfriends of renowned Premier League footballers during the summer break and the transfer window. Produced by Entertainment One (eOne), the docuseries will launch in 2024 exclusively to Prime members in the […]
Struggling international streamer Viaplay has again pushed back the release of its Q3 results as it continues restructuring negotiations. The board decided to push back the publication of its Q3 2023 numbers to after close of trading on NASDAQ Stockholm on November 30th, as intense discussions continue with its largest shareholders, lenders and bondholders on […]
UKTV has announced its U brand which it will launch next year to serve as a new ‘masterbrand’ to unite its family of free-to-air channels and free streaming service. Slated for summer 2024, the move will see its current streaming service UKTV Play transition to U and UKTV’s family of free-to-air channels will become U&Dave, […]