Deloitte: ‘5G will stay niche’
Consultancy Deloitte, in its Technology, Media and Telecommunications Predictions 2019, says that the upcoming Fifth Generation (5G) mobile phone technology is unlikely to enjoy rapid adoption and will be a…
Research: Nordic SVoD homes growing
The appetite for streaming services among Nordic consumers continuously rises, according to analysis and consultancy firm Mediavision. currently, 5.3 million Nordic households subscribe to at least one VoD service. Furthermore,…
Research: Demand for Netflix originals to overtake licensed titles
New research by Parrot Analytics and Kagan, a media research group within S&P Global Market Intelligence, shows support for one of Netflix’s most important strategic goals: To have 50 per…
Study: Digital ads top TV in studio mix
Global information services provider Neustar has revealed the findings of a media effectiveness evaluation that analysed advertising channels for 70 US movies, representing a majority of wide-release box office sales.…
Netflix 2019: Dealing with “frenemies” and rivals
A report from analysts at MoffettNathanson (MN) suggests there are already different strategies emerging from the rival OTT suppliers to Netflix. MN says that 2018 will go down as the…
Research highlights broadband speed disparities
The slowest broadband in the UK, with an average download speed of 0.14Mbps, is found on Greenmeadows Park in Bamfurlong, Gloucestershire, according to the latest consumer speed tests collected by…
Question Time most tweeted BBC show
Topical debate programme Question Time (1), political interview programme The Andrew Marr Show (2) and iconic drama Doctor Who (3) are the most tweeted about BBC TV shows of 2018, TV Licensing…
Harris ‘pop up’ audience research
Harris Interactive, a leading digital market research agency, has announced the launch of Harris PopUP Live – an innovative online discussion platform providing broadcasters with in-depth viewer engagement insights in…
UK inquiry into ‘immersive and addictive technologies’
The UK Parliament’s House of Commons Digital, Culture, Media and Sport Committee is to examine the development of immersive technologies such as virtual and augmented reality, and the potential impact…
Research: Netflix dominates streaming video
Research on consumer behaviour for streaming video providers, including Netflix, HBO Go, Hulu, and Amazon Prime Video from Lab42 finds that Netflix is the dominant force among streaming video providers.…