Videa: “TV ad industry ready for change”
Videa, an online marketplace for automated television advertising, has released research from their Change Management survey, providing a number of insightful perspectives from 174 participants, comprised of Media Agency and…
Conviva: World Cup setting streaming records
Data from online video analyst Conviva shows that the World Cup saw a peak of 7.7 million simultaneous streaming viewers over the weekend. For reference, Conviva’s previous live event peak occurred during…
Germany embracing sport streaming
Some 30 per cent third of broadband users in Germany watch live sport via streams or live text feeds, up from 23 per cent in 2016, according to a study…
England win pulls bigger TV audience than Royal Wedding
England’s World Cup win over Tunisia was the most-watched TV programme in the UK so far this year, attracting a peak television audience of 18.3 million on BBC One. The…
Research: US World Cup absence fails to deter viewers
Despite the absence of the US national football side, 90 per cent of Americans plan to watch as much or more of this World Cup than the prior tournament, according…
IHS: 6% of smart speakers used with connected home devices
According to a recent survey of consumers in the US, UK, Japan, Germany and Brazil, conducted by IHS Markit, the predominant uses of smart speakers revolve around asking questions, checking…
Screen size & picture quality drive replacement TV purchases
According to the TV Ownership Trends Report from NPD Connected Intelligence, as US consumers look to update their televisions, increasing the size and picture quality are the top driving forces.…
Forecast: Mobile to take 30% of global ad spend
Mobile advertising will account for 30.5 per cent of global advertising expenditure in 2020, up from 19.2 per cent in 2017, according to Zenith’s Advertising Expenditure Forecasts. Expenditure on mobile…
Online TV takes increasing share of Swedish TV market
In its recently published report Swedish TV Market, analysis and consultancy firm Mediavision concludes that the Swedish TV Market reached new record levels during 2017. Online TV drives the growth…
Survey: Brands spending more on online video, less on TV ads
A majority of video production and marketing professionals (78 per cent) are seeing brands invest more in online and digital video ads compared to traditional TV spots, according to the…