Nielsen, the specialist in audience measurement, data and analytics, has released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond. The report, which surveyed nearly 2,000 global marketers, found that marketers continue to view social media, search, online/mobile video, and online/mobile display as the most effective […]
Findings from marketing data and analytics company Kantar’s latest Entertainment on Demand (EoD) data and analysis on the UK’s streaming market suggest that Prime Video’s introduction of ads was met with significant resistance, leading to a notable subscriber exodus and dissatisfaction – although Prime Video has been quick to refute the data. Meanwhile, AppleTV+ and […]
The latest Advertising Association/WARC Expenditure Report shows that the UK’s ad market recorded a 6.1 per cent increase in investment to a total of £36.6 billion in 2023; the 13th annual expansion recorded in the last 14 years. The data also shows that online formats now account for over three-quarters of all UK ad spend […]
The total telecom and pay-TV services revenue in Japan is expected to increase at a compound annual growth rate (CAGR) of 2.1 per cent from $97.6 billion in 2023 to $108.3 billion in 2028, primarily supported by the mobile data and fixed broadband service segments, according to GlobalData, the data and analytics company. GlobalData’s Japan […]
NetScout Systems has released findings from its H2 2023 DDoS Threat Intelligence Report that dissects trends and attack methodologies adversaries use against service providers, enterprises, and end-users. The information cited in the report is gathered from NetScout’s internet visibility at a global scale, collecting, analysing, prioritising, and disseminating data on DDoS attacks from 214 countries […]
A UNESCO report warns that, while digital technologies can enhance teaching and learning, they also present risks such as the invasion of users’ privacy, distraction from learning and cyberbullying. The report sheds light on how social media amplifies gender stereotypes, with negative effects on girls’ well-being, learning and career choices. “Children’s social lives are increasingly […]
Significant and ongoing transformations in the High Throughput Satellites (HTS) market are confirmed in the 7th edition of the High Throughput Satellites report from space consulting and market intelligence firm Novaspace. The report underscores the pivotal role of Non-Geostationary Orbit (NGSO) constellations in reshaping the satellite connectivity industry, with the latter to emerge as the […]
Advertisers are seeking out digital ad formats that capitalise on the engagement offered by the array of entertainment online, according to IAB’s Digital Adspend report for 2023, conducted with PwC. Spend on podcast ads grew by 23 per cent year-on-year, while connected TV (CTV) was up 21 per cent and social video continued to perform […]
Ofcom research underlines the significant value UK viewers and listeners place on due impartiality as the media regulator puts broadcasters on notice that they must maintain the highest editorial standards ahead of a General Election. The qualitative research explores audiences’ understanding of news and current affairs content and their expectations of due impartiality when politicians […]
Eight in 10 UK homes (80 per cent) are now able to get gigabit-capable broadband, up from 73 per cent the same time last year, according to new data published by comms regulator Ofcom. The figures from Ofcom’s Connected Nations spring update also show that, as of January 2024, 62 per cent of households can […]