Netflix saw a drop of over 13 per cent in subscriber numbers in Portugal during the first four months of 2023 compared to the same period last year, according to Marktest’s BStream study published by Portuguese daily Público. Between November 2022 and February 2023, the drop in subscribers was 4.6 per cent. The negative performance […]
Among automotive advertisers, connected TV (CTV) now accounts for nearly 70 per cent (68 per cent) of global video impression share in 2022, an increase of 100 per cent compared to 2019 – with mobile and desktop steadily declining year-over-year (YoY). This is according to an automotive vertical benchmarks report released by Innovid, the independent […]
Vizio Ads has released a case study which found that highly selective CTV video can be an advantageous partner in awareness building, particularly when viewed several times. The case study highlights the impact a geo-targeted campaign had for a utility company across key points of interest, like awareness and consideration. When the utility company recognised […]
The Central and Eastern European (CEE) market is on track to reach $42 million (€39.3m) in free ad-supported streaming TV (FAST) revenues by 2028 according to new research from Omdia. CEE joins a buoyant market currently dominated by the US, with rapid expansion from the UK, Canada, and Australia expected over the next four years. […]
Consumer research from Leichtman Research Group (LRG) finds that 88 per cent of US TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (like Roku, Amazon Fire TV sticks or boxes, Chromecast or Apple TV), connected video game systems, and/or connected Blu-ray players. This compares to 82 per […]
According to a report by technology intelligence firm ABI Research, 5G connectivity will contribute $508 billion (€472bn) to global GDP by 2030. As 5G enables automation and digitisation, even in highly critical use cases, this GDP surge will be driven by voice and connected worker use cases in industrial environments. Deployments within manufacturing are expected […]
Effectv has released the results of research examining summer television viewership and advertising trends. Chief among the findings was this: Marketers that maintain TV advertising during the summer months, a period when advertisers have traditionally pulled back, may see a significant boost in their brand’s share of voice. Insights from aggregated viewership data show a […]
A report from the Eurospace Observatory says there are now more than 1000 ‘newspace’ companies actively involved in the space and space-related industries. These numbers do not include so-called downstream sectors. Moreover, the data shows that the total fresh funding raised by these 1,000 exceeds $48 billion (€44.5bn). Broken down, the data reveals that US […]
To understand the state of TV and video advertising entering the Upfront and NewFront season, advertising intelligence and sales enablement platform MediaRadar analysed a data sample of ad spend from national broadcasts and cable TV ads. Data pertains to January – December 2022. Key findings include: Digital advertising is outranking TV. In 2022, nearly $144 […]
María Rua Aguete, Omdia’s Senior Research Director at Media and Entertainment and Technology Fellow, told delegates at the Cine & Tele Pro event in Spain that cinema would stay strong when compared with FAST TV, despite the FAST channel explosion. The event heard Rua Aguete update Omdia’s data from a similar event in Miami in […]