For several years, the SVoD market in Sub-Saharan Africa has been growing steadily, reports Dataxis. Between 2018 and 2021, the number of streaming subscribers almost doubled to reach just over 5 million. This growth is not likely to stop as the market is expected to reach more than 15 million subscribers by 2026, a threefold […]
The world of digital video advertising is evolving at a rapid pace, and the latest findings from in creative logistics specialist Extreme Reach (ER) show a distinct shift in how advertisers reached consumers during the first quarter of 2022, portending a potential year of transition across the market and return to pre-pandemic levels across the […]
There were a total 14.5 million active fibre access lines in France at the end of 2021, which represents a year-on-year increase of 4.1 million, according to telecoms watchdog Arcep’s 2021 annual Observatory. For the first time, there were more active fibre-based broadband and superfast broadband lines than copper network DSL-based ones (14.4 million. Among […]
The UEFA Women’s Champions League (UWCL) final between Lyon and Barcelona on May 21st saw a record setting live cumulative viewership of 3.6 million globally across DAZN, DAZN’s UWCL YouTube channel, and 11 free-to-air channels in Europe. This marks a 56 per cent increase in audience compared to last season’s final. This was the first year […]
A study commissioned by The Advertising Coalition and conducted by IHS Markit has found that advertising generated $7.1 trillion (€6.6tn) in sales activity and supported 28.5 million US jobs last year. The study found that the total impact of advertising and its multiplier effects represented 18.5 per cent of US gross domestic product (GDP) and […]
Three-piece suites, drinks trolleys and inspirational quotes are fading out of UK living rooms, making way for corner sofas, sustainable furniture and smart technology according to research commissioned by Sky Glass, the streaming TV from Sky. Velvet furniture (53 per cent), floral print wallpaper (50 per cent) and wood panelling (48 per cent) are also […]
The inaugural Battle Royale study from Hub Entertainment Research shows that the average household consumes entertainment – video, music, gaming, podcasts – from almost 13 different sources. But only half of those sources are considered must-haves. According to Hub, Covid and the launch of new streaming platforms have kicked the streaming revolution into high gear. […]
The proliferation of new streaming services is disrupting the traditional pay-TV market, as US streaming subscriptions have increased at 37.4 per cent per year from 2014 to 2020, according to Altman Solon’s 12th annual Consumer Video Survey. The survey found that the number of streaming services subscriptions per household jumped from 2.1 in 2020 to […]
With the Cannes Film Festival in full swing, research from Mastercard, official partner of the festival, reveals that two in five Brits (42 per cent) say movies have changed the way they see the world. The power of the cinematic voice has proved evident as the survey reveals that almost four in five people in […]
The 66th Eurovision Song Contest (ESC) from Turin, Italy reached 161 million people over the three live shows in 34 measured markets. The reach of the Contest in those territories was up 7 million year on year. The viewing share for the Grand Final on Saturday May 14th was up three percentage points on 2021 […]