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Roku insights boost for OTT advertising

Roku insights boost for OTT advertising

Streaming platform and device specialist Roku has unveiled further advancements in over-the-top (OTT) advertising measurement by introducing Ad Insights. The new offering allows marketers to measure campaign reach and effectiveness…

Deloitte: Young adult TV viewing in decline

According to the seventeenth edition of TMT Predictions 2018 from business advisory firm Deloitte, traditional TV viewing by 18-24 year-olds in the UK will decline by 10 per cent to…

Parks: 20% of streamers share credentials

Parks Associates has revealed that as of Q3 2017, 12 per cent of US broadband households use a live streaming platform like Facebook Live or Periscope. The profile for live…

MPAA: ‘Content industry key economy driver’

MPAA: ‘Content industry key economy driver’

The American film and television industry continues to be a key driver of the US economy, adding high quality domestic jobs and paying out $49 billion (€40bn) to local businesses…

Gartner: Global IT spending $3.7 trillion in 2018

Worldwide IT spending is projected to total $3.7 trillion (€3 trillion) in 2018, an increase of 4.5 per cent from 2017, according to the latest forecast by Gartner. “Global IT…

Forecast: 143m will use voice control by 2022

Forecast: 143m will use voice control by 2022

UK analyst group Rethink Technology Research has published a five year forecast on Voice Control of TV entertainment through remote controls entitled Voice Control of the TV – Decision time…

Study: MENA online video revenues growing 22% Y-O-Y

Digital consumption in the Middle East and North Africa region is growing at one of the fastest paces in the world, driven by a large population, fast-improving mobile connectivity and…

Report: State of 4G in Europe

S&P Global Market Intelligence has released its latest State of European 4G report. Key highlights from the report include: Mobile subscribers and 4G penetration are growing across the European continent,…

Study: TV ads drive teens’ junk food craving

Study: TV ads drive teens’ junk food craving

Teenagers who watch more than three hours of commercial TV a day are more likely to eat hundreds of extra junk food snacks, according to a report by charity Cancer…

Italy: 16.4m fixed broadband lines

The number of fixed broadband lines in Italy reached 16.4 million units in the first nine months of 2017, increasing by 950,000 units on an annual basis. The data, published…

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