Advanced Television

Research

Report: Global broadband sub growth slows in Q4

In Q4 2023, global fixed broadband connections reached 1.43 billion, following a quarterly growth of 0.96 per cent.  Point Topic, the broadband market intelligence provider, recorded a decline in fixed broadband subscriptions in 18 countries, down from 21 in Q3 2023. Some of these markets have high mobile subscriber penetration, others are experiencing high inflation […]

April 19, 2024

Study: Infants receiving increased digital independence

Infant school children are increasingly online and given more digital independence by parents, according to Ofcom’s annual study of children’s relationship with the media and online worlds. Around a quarter of 5-7 year-olds (24 per cent) now own a smartphone, while three-quarters use a tablet  (76 per cent). Compared to a year ago, a higher proportion of […]

April 19, 2024

Study: Relationship between digital ads and editorial content

By applying Nielsen’s Brand Impact methodology – online research Community, Teads, the global media platform, in partnership with CNN Brazil, has released data from an original qualitative study on the relationship between digital advertising and editorial content. The research reveals behaviours by gender, age group, consumption, and interaction with ads. “The findings of the study […]

April 19, 2024

Study: Adults more likely to trust human content than AI

The way people use, think and feel about different types of media is constantly changing. In Ofcom’s latest media literacy research, the media regulator takes a deep dive into how people across the UK are navigating an increasingly online world. This year’s study explores how adults across the UK feel about issues ranging from artificial […]

April 19, 2024

Forecast: Satellite IoT market $4bn by 2030

The satellite Internet of Things (IoT) market is transforming remarkably, driven by technological advancements and an ever-increasing demand for global connectivity. As the world becomes more interconnected, the limitations of terrestrial networks become apparent, particularly in remote and underserved regions. This is where satellite IoT steps in, bridging the gap with its ability to provide […]

April 19, 2024

Survey: 18% US homes have 6 or more smart devices

Parks Associates’ Smart Home Dashboard, quarterly consumer research featuring surveys of US internet households, finds 45 per cent of US internet households have at least one smart home device and 18 per cent have six or more. “Heading into 2024, the profile of the smart home adopter looks different than in the earlier years of […]

April 18, 2024

Report: Netflix pipeline leads to consecutive quarters of share growth

Two years after small subscriber losses disappeared an eventual $200 billion in shareholder value, Netflix has almost fully recovered its peak share price, and kicks off the latest round of media and entertainment earnings with the wind at its back reports Parrot Analytics When analysing key metrics such as subscribers, profitability, and audience demand, it’s […]

April 18, 2024

Data: UK companies continue to up marketing spend

UK companies revised their marketing spend up once again in Q1 2024, stretching a run of growth that dates back to the second quarter of 2021, according to the latest IPA Bellwether Report. A sustained upturn in marketing spend comes amid an improving economic backdrop for the UK economy, with an impending emergence from recession […]

April 18, 2024

Report: Marketers failing to measure full impact of investments

As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined by disruption, uncertainty and experimentation. According to WARC data, only a small fraction of marketers (2 per cent) are using the following measurement techniques in combination – marketing mix modelling (MMM), experiments, attribution – to assess […]

April 18, 2024

Ofcom: Virgin Media sees most broadband, pay-TV complaints

Ofcom has published the latest figures for complaints the media regulator has received about the UK’s main broadband, mobile and pay-TV providers. The figures cover the period from October to December 2023. During that period, complaints remained at similar levels to the previous quarter in 2023. Complaints about landline, fixed broadband and pay-TV all fell […]

April 17, 2024